Taobao President Zhang Jianfeng Controls Taobao Tmall

Yesterday, Alibaba group internal personnel appointment and removal announcement showed that Taobao President Zhang Jianfeng took the lead in Alibaba China retail platform, unified Taobao, Tmall and Juhuasuan, and reported to Alibaba group COO Zhang Yong. Meanwhile, Tmall President Wang Yulei was removed from office, but the announcement did not reveal its new duties. This is another change in the Alibaba business system executives after a year of changes in Taobao Tmall executives in March last year.

In the announcement, Ali said, "we look forward to the new team in support of everyone to achieve universal Taobao, quality Tmall, vitality Juhuasuan territory." At the same time, Ali said that the unified management of Taobao, Tmall and Juhuasuan by one person will be conducive to the integration and unified planning of the resources of the three platforms, and should be strengthened and guaranteed in the form of organization. Alibaba's latest report shows that the total volume of Alibaba's China retail platform in 2014 was 787 billion yuan (about 127 billion US dollars), up 49% over the same period last year. Among them, the transaction volume from Taobao platform was 494 billion yuan, an increase of 43% over the same period, and the turnover from Tmall platform was 293 billion yuan, an increase of 60% over the same period last year. According to public information, Zhang Jianfeng, who is the head of Alibaba's China retail platform, joined Alibaba in 2004. He initially served as an architect of Taobao Technology Department, and then served as Taobao vice president and many other positions. He is also one of the partners of Alibaba group.

In March 2014, Alibaba Announced that Zhang Jianfeng, who is responsible for Tmall and Juhuasuan, succeeded Zhang Yu as president of Taobao, while Tmall vice president Wang Yulei became president of Tmall, making up for the vacancy left by Zhang Yong, who was promoted to Alibaba group COO at that time. In the past year, Taobao has tried to transform itself on the basis of "big and complete", trying to reunite and dissipate. C2C platform Popularity, and Tmall, which is more and more valued by Ali executives, has embarked on a "small and beautiful" way to continuously improve the threshold for merchants to enter.

Just like the sudden change in March last year, Ali's explanation of the changes in the executive system of the electricity supplier still caused much speculation from the outside world. Wang Yulei, the president of Tmall who was dismissed, served as Alibaba. Business cooperation And marketing manager, Taobao senior director and Tmall vice president, has been following Alibaba group COO Zhang Yong for a long time. There is a view that Wang Yulei was dismissed this time from last year's double eleven hammer sales data errors and Tesla stationed in Tmall unsuccessful impact, there are also views that Ali executives are not satisfied with Tmall's performance. In response, Alibaba stakeholders replied that this is only a normal personnel change, and there should be no excessive interpretation.

For Zhang Jianfeng, who knows the three platforms of Taobao, Tmall and Juhuasuan in the future, who is familiar with the situation, commented that Zhang is the "old man" of Alibaba. The style of work and even the tone of speech are very similar to Ma Yun. He has reported to Alibaba group CEO Lu Zhaoxi for a long time. As early as in 2008, Zhang Jianfeng pushed the "gold sellers" policy in Taobao to foster high quality businesses, but later the policy was shelved, and many businesses also ran away. After it took charge of Taobao last year, it regained and strengthened the policy and paid attention to sellers to gather popularity. However, the policy has also led to a number of merchants brush data.

In addition to speculation about the reasons behind the frequent changes in executives, Taobao and Tmall businesses are worried that changes in executive policies will lead to changes in the policy of entry.

In the first half of last year, at the activities of Taobao University in Hangzhou Alibaba headquarters, Wang Yu Lei, who was the newly appointed Tmall president, was asked by the businessmen at the stage: "people often change policies and often change, so we are all dizzy. Will Tmall's policy change this year (2014)?" at that time Wang Yulei replied with a little reluctancy, "(in this position) I don't know how long I can sit." Yesterday, a reporter learned from a Tmall merchant that Tmall will carry out a new policy of "directional investment" starting from today. This new policy will affect the future Tmall's guidance, promotion and quality control.