2015 Custom Made Into Wind And Leather Industry Needs New Way Out

Once upon a time, "customization" is a symbol of honourable and exclusive, belonging to the high-end niche market.

In recent years, with the improvement of material living standards and the emergence of personalized demand for young consumer groups after 80 and 90, the pursuit of personalized customization and personalized quality has become the compass of consumption trend.

Moreover, the new custom of "private custom" has quietly sneaked into the homes of ordinary people from the old Wang Xun hall.

Under this background, consumers' demand for leather shoes and clothing products no longer stay in the cold and warm keeping, but they want to have customized products customized.

Recently, Hongkong has started.

Custom wind.

As the intersection of eastern and Western cultures, various kinds of parties, cocktail parties and other colorful activities are common in Hongkong. If you want to excel in busy crowd, personalized clothing matching is naturally the highlight of attracting attention.

However, look at the current clothing market, no matter how big or small it is.

They are all following the trend.

It is not easy to choose a garment that matches special occasions and highlights individuality.

Focusing on this demand, some garment manufacturers began to make customized business.

It is worth noting that this garment customization is not confined to the traditional "manual customization" meaning, but is integrated into the consumer's idea and customized according to its preferences.

Customization is popular in Hongkong because of the popular demand of young consumer groups.

According to the relevant fashion designers, the customers who choose customized services are mostly women who have certain economic foundation, pursuit of quality of life, and many activities to attend. There are many white-collar workers aged between 25 and 50.

About 30% of their clothing expenses are customized, and the proportion is expected to further improve.

It can be seen that in today's advocation of personalized consumption, customization is promising, especially in women's consumer groups.

The leather industry related to shoes and clothing products can strike while the iron is hot, so that consumers can get better returns.

Then, how should the leather industry play the "custom wind"? The Southern China city leather net (http://pige.csc86.com/) Xiaobian is going to give the following suggestions as a reference:

Empathy and "customization"

There is no sunset industry, only backward thinking.

To play "customization", we must first break the traditional inherent mode and learn to empathy.

tradition

It is to organize commodity production according to the highly planned mass and deep inventory, which will break the supply of goods and consumers.

At present, personalized consumption is a trend.

As consumers become more and more powerful, the first driving force of future value chain comes from consumers rather than manufacturers.

As consumers, their understanding of "customization" is simple and straightforward, that is, tailoring products according to their needs.

Therefore, leather enterprises should enrich the meaning of "private customization", which is not only the meaning of "manual customization", but also centered on the individual needs of consumers, relying on high-tech measurement, modeling, information pformation and other technologies, with high cost performance and differentiated services to adapt to the changing market.

Marriage big data deconstruction Market

There is no doubt that today's consumer market has entered the era of customer centred. Customer experience has become a key factor in determining the success or failure of an enterprise.

Then, how can we quickly learn the customer experience and capture the personalized needs of consumers? The Internet is a good tool.

Because the Internet is an open, shared and co constructed value network. It can reach users in all directions without any limitation of time and space. It will also be more efficient to get users' needs and data, and real-time data interaction will directly generate commercial value.

Therefore, the leather industry can develop and improve the product characteristics according to the consumers' opinions and market information collected from the Internet, and provide consumers with more choices.

At present, all walks of life are popular through the Internet big data analysis technology to enhance customer interaction, to get customers' preferences for products.

The leather industry can also use this tool to collect and excavate the customers' voices from all the customer interaction channels such as e-mail, chat, social networking and customer feedback, analyze and deconstruct the customer needs behind these big data, and establish a customer demand database to provide customers with customized services of point to point customization.

To sum up, personalized consumer demand determines that customization is not as simple as tailoring. If the leather industry wants to play a good role in customizing, it must be "unique", make good use of Internet thinking, deconstruct the consumer market skillfully with big data, and take a differentiated route so as to win the game.