The Principles Of Discount Sale Activities In Clothing Stores

In order to achieve good results, the clothing store discount sale must abide by certain principles, otherwise it will be easy to get twice the result with half the effort, and can not achieve the purpose of discount sales promotion.

Then, what principles should be followed in the discount activities of clothing stores? Generally speaking, the discount of clothing stores.

Activities should abide by seven principles.

Next, Xiaobian will talk to you about these seven principles in detail.

1, do not discount because others are discounted.

Discount is not the fundamental reason for a discount. Only when you think your clothing store needs discount sales can you offer a discount.

2.

Shop discount sales should be creative.

Now, the discount of clothing I shop has become the most commonly used means of promotional activities. Direct price discounts and cash discounts have been used by many clothing stores, and the cost is still high, so some other options can be made.

3, clothing store

It is to clear up inventory or facilitate new business.

The shopkeeper must bear in mind the most fundamental reason for this discount.

4, clothing shop discount must be time limited.

Sales promotion without time limit is not called discount, it is called adjustment of clothing price.

Because there is no time limit, clothing prices have no reason to return to a higher level of clothing stores, and will give customers a sense of deception, and then doubt the credibility of the clothing store, which is very unfavorable for the long-term development of clothing stores.

5, clothes shop discount to ensure that terminal customers get discount benefits.

This must be guaranteed, otherwise the promotion of the clothing store will not achieve the desired result, because the final customers are the basis for the survival and development of the clothing store, and also the object of discount for the clothing store.

6, the discount of clothing stores is to survive in the clothing market, in order to compete with other clothing stores.

Without competition, there is no need for discount sales promotion.

7, clothing shop discount time should be short, stop as early as possible.

The discount of clothing stores is a competitive means, not the ultimate goal. If we get the basic effect through this means, we must return to the normal operation of the clothing store as soon as possible.

The above is the seven principles that must be followed by the clothing store when doing discount sales promotion activities. As a clothing store owner, we must keep in mind that we should strive to make the sales promotion of our clothing store achieve twice the result with half the effort.