2014 Review Of Fashion Vogue, And Upcoming 2015

In the fast changing fashion circle, if you want to have a foothold, you have to see the mystery behind the example.

Looking back at the fashion circle of 2014, from the TV program, the star two generation children's wear brand and the world's youngest fashion blogger signed the brand, becoming the fashion designer and Rehana to become the guide to dress matching after 90 years.

The next supermodel and Golden Summit designer and independent designer brand will get better. Good designers will always have food to eat.

To understand the fashion puzzles behind these topics and speculation, we can understand how these fashion models capture young fashion consumers and look forward to the breakthrough in 2015.

Pop Designer

In 2014, the outbreak of sprouting children and the popularity of "daddy went there" attracted the attention of the two generation of Chinese stars.

Li Xiang daughter Wang Shiling not only ascended the T stage of New York fashion week, became the first Chinese small model to walk on the international T stage, but also registered her children's wear brand Angela wang in New York.

Of course, the designers of the international big brands are unwilling to lag behind. Taking advantage of the strong momentum of this sprouting baby, they have launched the children's children's clothing brand. This method not only attracts the public's attention, but also improves the brand awareness.

At the end of last year, Megham, the world's smallest fashion blogger (Mayhem), became the children's designer of J-Crew, the famous American popular clothing brand.

At the beginning of last year, the 4 year old girl copied the Oscar awards and the dress of the red carpet actress and the supermodel at the New York Metropolitan Museum charity dance because of her design talent.

Her fashion and artistic talent finally won the approval of J-Crew Crewcuts director of J-Crew's children's wear brand, and became the signing designer of J.Crew. She worked together to develop a children's wear product line, so she became the youngest designer in the world.

This time, Mayhem's "mashup" suit series designed for J-Crew will be available in 2015 spring and summer, including 9 children's clothes, priced at less than $100 per piece (621.45 yuan).

Comment: whether it is the two generation of the stars or lucky meam, if we want to win the golden rice bowl in the fast changing fashion circle, we must follow the truth: it is necessary to get ahead of fame as soon as possible.

As a fashion lover, besides having good talent and luck, he has to meet Bo Le who can understand the hero.

Conversely, as a brand and designer, not only do you need to smell the fashion trend, but also need to grasp the sensitivity of hot spots outside the professional field in real time.

Who will be the next child designer in the future?

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Big brand new tactics aim at "light luxury".

In 2014, faced with the slowdown in the growth of luxury goods sales, many luxury brands were looking for new locations to find new market growth opportunities and breakthroughs.

Some big names even took a low profile and began to take the "light luxury" route. They used the trust given by the brand's long history, and launched more modern and fashionable parity products, and used the old brand's new products to win more consumer groups. Obviously, luxury goods have enough room to play.

Of course, there are also some big brands that go the opposite way, raise the price higher, only rely on price to maintain the positioning of luxury goods.

Prada repositioned the previous sub line Miu Miu to Prada the same line product.

The new fashion trend of "light luxury" has also brought opportunities for many talented young independent designer brands to enter the market and gradually become the representatives of light luxury brands.

Insiders pointed out that although China is still the largest and most important luxury market in the world, although consumption growth has slowed down, there is still room for development, but the market will become more hierarchical, and luxury brands need to find their own positioning and attitude again.

Comment: for the light luxury that wanders between luxury and fast fashion, although it is pleasing to the public at a fair price, it condenses the greatest value.

As a crowd of light luxury, their attitude is obviously more practical: having "light luxury" is not for the front end, not for showing off praise, but for enjoying the beauty of life.

Obviously, light luxury and fast fashion are much faster than high-end luxury goods.

Light luxury means economic luxury, a luxury that can be bought.

Therefore, as a light luxury, it is not only exquisite but also practical.

The brand at this level has higher recognition and quality than fast fashion, but it is not as expensive as high-end luxury goods.

Who can win nineteenth Golden Summit awards?

The "Golden Summit" of Chinese fashion design is of great significance to designers, thus gathering the participation of many famous designers both at home and abroad.

In the past, the award-winning designers, from Zhang Zhaoda, Liu Yang, Wu Xuewei, Zhang Jicheng, Wu Haiyan, Wu Xuekai, Ji Wenbo, Fang Ying, Ji Wenbo, Leung, Liang Zi, Hui, CABBEEN, Hong Kong, China, to the new winners this year, can see the deep strength of the local fashion designers behind these loud names.

Returning to pure dress language, who will be the nineteenth Golden Summit designer in the balance of creativity and Commerce?

Comments: in the 2014 year's Golden Summit awards for T duel, in addition to using black and white Tri Color to conquer the judges, after winning the best women's wear award last year, won the eighteenth Golden Summit Award, becoming the biggest winner of Pan Yi Liang, the designer of the best men's wear design award Liu Yong, the ghosts designer Hu Sheguang, and the star goddess Wang Peiyi designer have become the voice and the high popularity candidate.

The theme of Liu Yong's show this year is "SKY (SKY)". Natural materials reflect the love of the natural environment. The changeable arrangement of the natural design shows that there are structural changes in simplicity.

Hu Sheguang's show on the Halloween seems to have a deep meaning, because on Halloween, his alternative design which is not very popular with the mainland also coincides with the rationality of his existence at that time. He was given the title of "genius designer" by fans.

No matter whether it was praised or disputed or disputed, it was successful for Hu Guang Guang, because he won the most headlines of the day.

Wang Peiyi is different from the above two designers. This time he bundled the advanced customization with the clothing, along with the design of the wedding dress of the spindle, and presented his best "high cold" fashion design at a time, showing the "unfeeling" wonderful mood between the virtual and the real, the beautiful and romantic, and beyond the fixed cognition.

Rihanna dressed as an example after 90

When 80 and 90 are becoming the mainstay of fashion consumer groups, their understanding of fashion life is quite different from that of other age groups.

Especially after the typical post-90s, in their view, fashion is not only unique but also dazzling.

Classics and elegance obviously appear to be commonplace, but the words such as "Xiao Qing" and "literature and art" are not accurate enough. As the 90s, they are more interested in the fashion of self delight and the pioneers of minority fashion. The fashion models they follow are like the Rihanna, the most popular black woman in the fashion circle. Rihanna's existence is like a real guide for the 90's.

Comment: after 70 and 80's aesthetics, Rihanna may not be the most dressed, but definitely the most daring female star in clothes.

She had hardly been able to get through her clothes all year round last year. The most controversial thing is that a naked skirt with a full drill is almost sexy.

She was always debated because of the overexposure of clothes, but it also attracted countless eyes.

She has long occupied the headlines of various fashion pages and is known as a fashion vogue with wind vane. Compared with the American it girl, she knows better how to dress the fashion unique and natural.

Last year, Rihanna gave

Advertising, cooperation with brands, cross-border design, personal brand promotion, cross line has become the brand creative director, and has received the Designer Association's "fashion idol" award, with a small rebel in her bones, her distinctive personality is nothing to hide.

In fact, when it comes to the dressing effect of the post-90s, besides the bold and rebellious, it also has the admirable ability to control "high difficulty" clothes.

For example, Rihanna wore Celine 2014 autumn winter series and the same style of knitting, so that "wool trousers" generously defeated the "autumn trousers", and became the hottest sellers.

Although such a Look is not necessarily suitable for everyone, this season, the whole set of knitting products on the T stage eventually won the recognition of the post-90s.

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Who is the next supermodel under NE TIGER?

In recent years, Chinese models have been appearing on the international T stage more and more frequently. Cuckoo, Liu Wen, He Sui, Feifei Sun, Ju Xiaowen, Pei Bei, Xi Mengyao and others have been listed among them. These oriental faces have become the most favorite Mousika in fashion circles.

Numerous shows and big advertisement endorsements come to us, and they even begin to cover the cover of all the fashion magazines instead of the stars of long-term monopoly. The influence of Chinese supermodels in the world fashion circle is increasing day by day.

Comment: in 2014, Vitoria's Secret annual show was staged in London. As the most watched T show in the world, China's supermodel Xi Mengyao and He Sui are among them, displaying the oriental charm to the world.

Among the many international supermodels, China's supermodel Xi Mengyao unveiled sexy underwear with a super short coat, with a graffiti skirt and bright jewellery on the theme of Pink University, with its playful and lively typhoon.

In China, NE TIGER is no match for the supermodel team of NE. TIGER has made many opening shows in the China Fashion Week, and every time the model lineup is also strong, so that the fashion industry and the people outside the industry can see the distinctive personality and style of these supermodels.

At the 2015 "Ming Li" high-end custom clothing conference, not only will the essence of Ming culture be integrated into costumes, but also the Asian face spokesperson, China's first truly supermodel Rhododendron, will be a brilliant new chapter of "Splendid China, brilliant world".

Let us not only guess who will be the next supermodel on the NE TIGER show.

Good designers always have food to eat.

Every season there will be brands for designers, such as DIOR and YSL before, and brand for designers.

At the end of 2014, Gucci (GUCCI) brand CEO and design director both left.