Shaanxi Issued A New Standard For Student Clothes In January 1St Next Year

Recently, the Shaanxi Provincial Quality Bureau was informed that the mandatory local standard "

The safety technical specification has been released and will be formally implemented in January 1st next year.

Standards refer to international standards to improve the "threshold" of school uniforms in Shaanxi.

The standard covers school uniforms, primary and secondary school uniforms.

Wang Yi, director of the Institute of fiber inspection, said that the standards issued are in line with international regulations, highlighting safety, durability and comfort.

Increased assessment of fillers has also made high demands for comfort.

For example, the amount of cotton should be not less than 60%. The primary and secondary school students should directly contact the skin coat.

The amount of cotton should not be less than 30%.

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Recently, the AQSIQ and China brand building Promotion Association jointly released the evaluation results of China's brand value in 2014. After evaluation, the brand strength of Bosideng brand reached 918, and its brand value reached 19 billion 749 million yuan, ranking the top of China's textile and garment industry.

Since its establishment in 1992, Bosideng has gone out of a successful road for private enterprises to implement the famous brand strategy.

Bosideng developed from the village sewing group with only 8 sewing machines to the world's largest and most technologically advanced down garment production enterprise. Its products have been ahead of the country for 19 consecutive years. For 18 consecutive years, the only representative of China's winter clothing has been released to the world. The market share of the brand combination market occupies half of the national down garment market.

Through continuous brand building, Bosideng has become the only enterprise in the field of consumer goods in China that dominating "China's world famous brand", "National Quality Award" and "China Industry Award".

In recent years, Bosideng, referring to the requirements of the international standard "brand evaluation brand currency value evaluation requirements" (ISO10668) and the brand value evaluation national standard "brand evaluation multi cycle excess earnings method" (GB/T29188-2012), has set up a brand building standard system that is in line with international standards, strengthened brand management, and established a brand management system such as brand management system, brand culture construction management regulations, and so on, from the brand positioning to product positioning, channel positioning and other links, so that the brand performance is consistent with brand positioning, and the positioning of each brand is clearer, and the target consumer group is more correctly locked.

At the launch site yesterday, Gao Dekang, chairman of Bosideng, carried out a dialogue and Discussion on topics such as brand value evaluation, developing the brand economy and creating an upgraded version of China's economy. He shared the practice of Bosideng in enhancing brand value.

Gao Dekang believes that for an enterprise, brand not only means market share, but also means survival and development.

When the market goes from "commodity consumption" to "brand consumption" stage, enhancing brand value and influence has become the commanding point that market competitors must contend for.