Clothing Sales Promotion In Off-Season Fashion Promotion

First, give back to old customers and make new customers jealous.

In the off-season, we can plan the promotion activities of "old customers special stores". The price of promotional products is very low, which is a real feedback, so that although the profits of promotional products are lower than before, the sales of other commodities have been driven up, and on average they are still earning money.

Secondly, clothing stores timely introduce some new products in the off-season, and they can also effectively cut opponents' market share.

Finally, strengthen and develop other channels.

During the off-season of clothing sales, the main channel of the usual peak season will shrink significantly, but some other sales channels begin to show its value.

Many department stores have begun to implement the whole off-season.

For the agents who enter the shopping mall, if they cooperate with the activities of the mall, they do not need to sharpen their heads and think of promotion methods.

Shopping mall

Should be strengthened; on the other hand, for the characteristics of the brand, clothing distributors should also develop new channels to adapt to the off-season sales of products.

For example, some

During the peak season, we should pay more attention to the development of urban regional markets and strengthen monopoly channels. In the off-season, we focus on the rural market and big clients. We have successfully realized that there is no off-season sales.

Some shopkeepers learned to take the initiative and wait for customers to enter the community.

Driving a car to the doorway of a supermarket with large traffic volume or placing a lot of stalls in a large number of targeted customers can play a role in improving sales volume in the off-season.

Another channel is the network, and more and more clothing dealers are hindered by traditional channel sales, and gradually realize the advantages of the network.

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There is no need to practice matching, send new letters to VIP, call VIP, and display.

Maybe many stores have related requirements.

However, why is it not effective to ask for it?

1) the requirement is not quantified (for example, after the new photo is sent to the VIP, it should be 3 sets of new matching photos per day for VIP, the phone call for VIP, and 10 VIP calls per person per day).

2) executable and diligent Supervision: is there any relevant regulation and supervision after the request? Is there any reward and punishment measure? If there is a problem in execution, is it necessary to bear relevant responsibilities? Is everyone proficient in it?

3) is there any time limit (such as what to do before 12 noon every day)?

According to the above criteria, rearrange your management standards, and set a clear time node for things that you do not want to do.

After finishing your work, you should constantly monitor and even form habits.