Two Wheel Drive For Fashion Synthetic Leather

　　 Fashion integration brand Leveraging Industrial Development

Over the years, the industry has been actively carrying out the activities of "competing for famous brands, creating hundreds of brands". There are more than 50 brands of national, provincial and municipal brands. The sales value of the brand accounts for more than 38% of the sales value of the product. However, apart from the brand recognition above the provincial level, the reputation of other brands is not very high. Such a good condition and hardware, the price of products can not go up, become one of the important bottlenecks in the development of the industry.

Insiders pointed out that now the product is still fighting for quantity, and the old concept of price fixing must be thoroughly eliminated. The vast number of entrepreneurs should change their thinking, research and develop fashion products, carry out differentiated operation, give more fashion elements to products, and increase the added value of brand products. Enterprises should formulate long-term plans, strive to introduce the fashionable elements of advanced developed countries, take research and development as the leading role, and brand benefit to drive industrial development.

　　 With fast Information spanformation Leading the fashion trend

According to the survey, some enterprises are right. Popular elements There is a certain lag in product assurance. Many enterprises will try to imitate the new product after the market survey and the hot selling products, and ignore the popular change of time. After the production, many products have not been able to keep up with the trend. At this time, the enterprises will choose to deal with the price or slow down the digestion in the warehouse, and the products will not be competitive. In the long run, the enterprises will be in a passive state, go farther and farther with fashion, enter a vicious circle, lose their fashion and vitality.

In this case, it is worthwhile for us to learn from the practice of ZARA. The so-called information conversion capability refers to the absorption and digestion of trends and indicators that are in fashion and coming soon in the consumer market, and the ability to produce products to meet the needs of consumers (customers) for the first time.

It is understood that ZARA has grasped the biggest feature of fashion change. Its design team will appear on the scene of cinemas, bars, streets and fashion shows every day, capture and summarize current trend indicators from all kinds of fashion information sources, and then try to design products that cater to the needs of consumers at the fastest speed, and they also determine the life cycle of products through consumption trends and various information, and ensure that products are at the forefront of consumption.

Implementing diversification and inject vitality into products

With the continuous upgrading and improvement of synthetic leather products, synthetic leather products are not limited to the application of shoes, clothing, bags, etc., and are extended to furniture, decoration, automobile interior decoration, stationery and sports supplies, military supplies and other fields. To build a fashion synthetic leather industry, we should not only pay attention to the popular trend of traditional shoes, but also combine various popular trends, adjust the industrial structure, and carry out diversified management.

Of course, creativity is the soul of fashion. According to the actual application of future products, enterprises should cultivate talents of fashion design, combine modern technology, strengthen creative design, launch personalized and intelligent products, and inject more vitality into products. To promote the integration of fashion elements and traditional light industry is an important way for the Wenzhou synthetic leather industry to accelerate the creation of modern fashion industry clusters with distinctive regional characteristics.