Xiamen Traditional Electricity Providers To Be Pformed Network Retail Sales Will Exceed 10 Billion

Last year, Xiamen's total retail sales of electricity in the city amounted to 6 billion yuan, 3 times higher than the previous year. The total retail sales volume of the city will exceed 10 billion yuan this year, accounting for 10% of the total retail sales in the city.

However, in the rapid development of Xiamen's local electricity providers are also facing difficulties.

Last Saturday, "Ji Si Ming Dao" China (Xiamen) online retail Summit Forum was held in Xiamen. Xiamen electric giants have said that traditional electricity providers are facing bottlenecks and pformation is imminent.

Traditional electricity providers are facing bottlenecks

Speaking of the electricity supplier market, Xiamen can be said to be developing rapidly.

Wu Qirong, deputy district head of Siming District, said that in the year of 2013 (2013 stores), the retail sales of Xiamen's city network amounted to 6 billion yuan. The industry expects that the retail sales volume of Xiamen in 2014 will exceed 10 billion yuan.

At the same time, there are about 15000 registered network companies in Xiamen, among which there are many hundred million scale online retail enterprises.

However, experienced rough style in the past few years

After 2014, the year of China's electricity supplier industry changed greatly. The whole industry has entered the stage of differentiation and integration. Almost all electricity suppliers and marketing models are entering or merging into intensive market, and the traditional local electricity suppliers are also facing difficulties.

"Three years ago, the local B2C business in Xiamen had already done very well. The minimum annual sales volume was tens of millions, and even the shoe store even reached three or four billion.

But the last one or two years are facing bottlenecks and difficulties.

Liu Jianguang, President of Xiamen online retail business association, said.

Xiamen electricity supplier Mr. Wu analysis, Xiamen electricity supplier mostly for product type electricity supplier, mainly rely on Taobao Tmall such platform sales goods, vulnerable to the control of platform policy; at the same time, as traditional enterprises have moved to the electricity supplier, the original advantages and channels no longer fall into a more intense competition.

Is the traditional electricity supplier "main melody".

To seek development in a difficult position has become the main theme of an electric business enterprise.

"After we entered the electricity supplier 2 years later, the turnover was only about 5000000 every year, accounting for only about 1/1000 of our total sales. How to turn the attention of the electric business into real sales has become a problem."

Heng An Group CEO Xu Lianjie bluntly said that for such a fast moving consumer enterprises such as Heng, the era of the original channel is king, and the pformation of the electricity supplier environment is imminent. But like most traditional enterprises, how to successfully realize the electricity supplier is still exploring.

But now Xu Lianjie has a prototype in mind.

"Join hands with see Fu convenience store, use the combination of network and entity store, directly serve the community consumer group, move online and offline simultaneously."

In addition, with the advent of the era of big data, mobile e-commerce has become the trend of online shopping, and has also become a breakthrough in many enterprises' pformation.

"As of the end of June 2014, the scale of e-commerce pactions in China Mobile reached 254 billion 200 million yuan, while the first half of 2013 reached 53 billion 200 million yuan, an increase of 378% over the same period last year."

Guo Dongdong, vice president of No. 1 store, said that with the increasing popularity of mobile Internet and the start of 4G strategy, the speed of mobile Internet will accelerate, and the scale of mobile shopping will increase significantly.

The electricity supplier is bound to be promising.