Low Birth Rate Leads Korea's Largest Infant Clothing Brand To Be Acquired By Chinese Enterprises

2014/9/6 22:48:00 30

Infant Clothing Brand Chinese Enterprise Acquisition

Akabon (AGABANG&COMPANY), founded in 1979, occupies the first place in the Korean infant clothing market.

according to The Republic of Korea Media reported on September 4th, South Korea's largest infant clothing brand "AGABANG" was acquired by Chinese enterprises. The report said that the reason for the takeover was that the Korean birth rate continued to decline, which led to the atrophy of the Korean market. At the same time, Chinese enterprises actively acquired Korean excellent enterprises recently.

newspaper Dao Cheng South Korea's AGABANG&COMPANY announced on 3 that it had signed a contract on 2, and sold 15.3% (4 million 272 thousand shares) of Jin Xu, the company's founder and largest shareholder, at a price of 7500 won (45 yuan), which is sold to the Korean subsidiary LIME FASHION KOREA of the Chinese Apparel Group. After the acquisition of shares, the shares of President Jin Xu were reduced to 2%, and LIME FASHION KOREA became the largest shareholder in Akbar.

"AGABANG&COMPANY" was founded in 1979 and occupies the first place in the infant clothing market in Korea. South Korean insiders pointed out that the main reason for aka state's acquisition by Chinese enterprises is the low birth rate in Korea. The birth rate of South Korea dropped from 9.6 per 1000 in 2012 to 8.6 per thousand, which is not only the lowest since the beginning of 1970, but also the lowest level among the OECD members. Affected by this, the marketing interest of "AGABANG&COMPANY" dropped from 9 billion 500 million won in 2011 to 3 billion 900 million won last year, and it lost 9 billion won (about 94 million yuan) in the first half of this year.

　　 it is reported The group has a strong marketing network in the Chinese women's wear market, and is very interested in aka, a country with a high reputation in Korea. Reported that China's gradual relaxation of family planning policy, is expected to be very likely to promote the development of infant supplies market.