Why Do International Outdoor Brand Spokesmen Always Favor Korean Celebrities?

　　 The Republic of Korea The development of the outdoor industry is probably thirty years earlier than that of China. South Korea is a mountainous country. The special living environment makes Koreans have a preference for mountain areas, and folk mountaineering activities are very popular, so outdoor sports in South Korea have a high penetration rate. The history of Korean outdoor brand is much longer than that of our country. The market is relatively mature, there is no fake and final invoice, there is no vicious price war. Consumers are also more rational and buy things to identify brands.

List of outdoor brands endorsed by some Korean celebrities

The status quo: in recent years, the trend of outdoor brand hiring Korean celebrities to speak is more and more obvious. At the beginning of outdoor sports development, outdoor clothing brands mainly take mountaineering fans as consumers, and basically do not use models to advertise. But recently, in order to adapt to the increase of mass consumption demand, these outdoor clothing brands moved their attention from the mountains to the mountains, and gradually began to invite celebrities to do advertising endorsements in order to maximize the publicity effect.

Summarize the following points from the list:

First, international outdoor brands prefer Korean endorsements.

Two, the Korean outdoor sports foundation is good, mountaineering population is many, the development time is long, chooses the Korean star endorsement to be more intimate with the people.

Three, it is related to the development of outdoor industry in Korea.

Four, the operation of Korea Companies is convenient.