Xinji Leather City: Playing The "People'S Livelihood Card" Of Commercial Circulation With "Benchmarking Speed"

The commercial circulation industry is the "activator" of economic development, and its prosperity also shows the degree of market specialization, the improvement of people's living standards and the upgrading of consumption level. As a key project with an investment of more than 100 million yuan in the whole city, Xinji leather city was settled in tuyou banner in 2013 (the exclusive store in 2013). It took less than half a year to lay the foundation to seal the top. The "benchmarking speed" of its construction is remarkable. This leather city will not only revitalize the trade circulation industry of tuyou banner, but also drive the development of many industries.

　　 Examination questions

What's the benefit of opening a leather city in front of your home?

Answer submission

Since the end of Qing Dynasty, Baotou has been an important fur distribution center in Northwest China, and "fur industry has been booming". Baotou has a deep relationship with leather processing and trade industry. Leather brands such as Dongbao and Luwang have been deeply rooted in the hearts of the people. In 2013, tuyou banner introduced the Xinji leather city project, which aims to give full play to the advantages of being located in the central hinterland of the Huzhou Baotou Hubei Delta region, and respond to the requirements of the people in the surrounding areas for the specialization and upgrading of the consumer market.

In November 2013, the foundation of Xinji leather city was started. During the winter construction, the foundation and underground pipe network were laid. In March this year, the project was resumed and the top was closed in May. The interior and exterior decoration is in progress. In September, "open the door to welcome guests" has been put on the agenda, creating the "benchmark speed" of major projects.

Baotou people buy leather clothes easily

In the winter of 2013, the news that tuyou banner introduced Xinji leather city project attracted public attention“ In recent years, fur is becoming more and more popular. " As a beauty lover, Ms. Wu has always been concerned about when the leather city will be opened. She said that she wanted to buy leather clothes to Haining a few years ago, but later Jining opened the leather city. There are shuttle bus points in Baotou, which takes one day and takes only a few hours to go shopping. If the leather city in tuyou banner can be opened, it will be an hour's drive away from the city, and you can often go around.

The construction site of Xinji leather city project can be reached in less than 10 minutes' drive from Salaqi toll station of G6 expressway. The reporter saw on the construction site that although it is only four months since the resumption of work this year, the 100000 square meter leather city has been capped and the facade is being decorated. Director Shang Guoqing, who is in charge of marketing, confidently says that it will open on September 19.

The leather city under construction has five floors, including leather goods, leather jackets, knickers and fur. On the fourth floor, there are restaurants, recreation centers and cinemas. The fifth floor is an office area. Among the 318 stalls, 80% of them have been ordered by renting or selling. The stall owners include not only Baotou local people, but also professional leather clothing sellers from Zhejiang, Hebei and other places. There are many scarecrow, famous flower and other brand manufacturers directly entering.

Director Shang said that if consumers want to buy cheap and new leather products, they don't have to go abroad. This is the biggest benefit that Xinji leather city can bring after its opening.

"Different from the leather city in Jining, Xinji leather city is mainly made up of medium and high-end brands. Brands such as Scarecrow will appear in the way of direct marketing by manufacturers. Compared with the fur city of Xintiandi in Hohhot, its volume is large and there are many choices. From the perspective of business model, Xinji's management is specialized in leather, and has advantages in management, resources and experience. " Director Shang said.

Multi industry development "gathering popularity"

Ms. Li lives in Salaqi Town, tuyou banner. On July 10, she arrived in Xinji leather city to apply for a job as a shopping guide. "I sold clothes and worked as a waiter. I wanted to come here to try. It is said that the base salary is 2000 yuan and there will be a commission in the future. I think it is very good."

On the same day, the reporter saw in the project department that there was a long line of candidates for the interview with Ms. Li in the hall. The project of leather city was launched, providing more than 1400 jobs“ At present, there are more than 300 shops, each of which needs at least two shopping guides. In the later stage, there will be recruitment of catering and other service personnel, all from the local recruitment, which will play a role in stimulating employment. " Director Shang said.

In addition to employment, the implementation of the leather city project has also affected the development of many industries in tuyou banner“ The business operators come from all over the country. When they go to TuYouQi, they have to solve the problem of living and eating first. Whether it is buying a house or renting a hotel apartment, it involves the real estate industry. So is the catering industry, especially the hotels around leather city The former chief of the market construction section of TuYouQi Commerce Bureau said that leather city is planning tourism routes, combining shopping with the tourism of surrounding scenic spots such as meidaizhao and Jiufengshan, which will also promote the development of tourism.

It is predicted that Xinji leather city will achieve a turnover of nearly 1 billion yuan in its first year of operation, which will bring about 80 million yuan of tax revenue to TuYouQi. Wang Fenwei, deputy head of the tuyou banner government, said that developing the tertiary industry, gathering popularity and improving the popularity of tuyou banner are all the reasons for the successful implementation of the project.

"Tuyou banner has obvious geographical advantages. It is located in the center of hubao-e, and it is about an hour's drive to the three places. In addition, Xinji's traditional industrial advantages in leather and fur trade will bring more popularity and popularity to tuyou banner after its opening, which will enrich (enrich) the commercial formats of exclusive stores, It is of great significance for tuyou banner to build the largest commercial logistics distribution center in Western Mongolia. " Wang said.

　 difficulty

It is difficult to recruit skilled workers

If a business entity wants to operate normally, it must be equipped with corresponding personnel. For Xinji leather city project, the recruitment of middle-level professional and technical personnel is a big problem“ Electricians, plumbing and other technical jobs are urgently needed, but the local young people have developed in big cities, especially those with mature technology and can enter the middle-level management industry are more difficult to recruit. " Director Shang said helplessly.

In this regard, they will try to contact the vocational and technical colleges in the urban area. Only after the technical personnel take up their posts can the leather city open smoothly.

Reporter's notes

The trade circulation industry links the real economy and the urban and rural masses and supports the economic development. Xinji leather city, which is being built with "benchmarking speed", is full of expectations. Whether it is "big people's livelihood" or "big market", the masses can get tangible benefits, enterprises can get benefits, and the government can win popular support.