Ito Yang Hua Tang Imai Cheng: Beijing Suppliers Will "Exchange Blood"

　　 Reporter: Ito's success in Chengdu lies in its clear positioning and the holding of middle and high level customer groups. But the Beijing stores in Hua Tang mall are in a confused position, and the fresh food supermarket is high-end. Department store The floor is low, and the outside world is not sure which part of the customer you are trying to capture.

Imai Makoto: your observations are quite right. Indeed, as you said, the floor of Beijing Ito is up and down. This is important and we must achieve a unified position in the future.

　　 Reporter: then Ito Yokado What will be the future of Beijing's market?

Imai Makoto: This is what I have been thinking about: who are our main customers? 80 and 90 people will become our main customers in the future. After we have made clear the customers, we can clearly understand what the customers of this location have experienced in the past and what kind of life process they come from, so that you can provide better customer experience for their future development.

If we are always pursuing the needs of the market now, it will coincide. The effect I want to achieve is that we should take the lead and advance ahead of market demand and development.

　　 Reporter: this means Hua Tang shopping mall. Beijing Most suppliers in the market need to exchange blood?

Imai Makoto: I do admit that we need to exchange blood. It's really hard to invite investment. I don't think it's such a simple thing. The former Beijing hall market can not be said to be "frog in the well", but the contact with the outside world is relatively closed, but I may have to open up later, so that I can hear some voices from all sides.

　　 Reporter: in 2012, Ito Yang Hua Tang established a wholly foreign-owned investment company in China. At present, the Chengdu market is hot, but the Beijing market has been expanding slowly. Due to the fierce competition in Beijing market, it is considered that the Beijing market in wahtang will be marginalized.

Imai Makoto: in such a situation, I should be the first to cry. They transferred me to Beijing.

　　 Reporter: you should not worry about this. You will be able to return Ito to the southwest market at that time.

Imai Makoto: I am not the representative of Ito, China Investment Co, but when I was transferred to Beijing, I did not feel like saying "Mr. Imai first went to Beijing to work hard and never come back again". At least I didn't feel it.

Of course, I know that the establishment of Ito China Investment Co is not to concentrate firepower on a certain market, or to despise a certain area, but to expand and develop the entire Chinese market. I believe this whole market includes Chengdu and Beijing.

As far as Ito Chinese company is concerned, it does not mean that Chengdu can make profits. In Beijing, we must achieve the same result.

　　 Reporter: the expansion of Beijing market in the future is whether CIC is to develop or is China sugar Beijing company still working together? What is the relationship between them?

Imai Makoto: I did hear similar directional policies on this issue, but at present, I have not yet fulfilled the responsibilities that Beijing, Chengdu and CIC undertake respectively.