Strong Growth In The First Quarter Of 2015

Here world clothing shoes The Xiaobian of the hat net told you that the sports department will increase rapidly in the first quarter of next year.

The sports season was announced in June this year, the first quarter of 2015. Order-placing meeting Total orders (at wholesale prices) increased by about 10% to 20% compared with the same quarter in 2014. It is reported that the sport has been growing for 4 consecutive quarters, and the average wholesale price is flat, which means the actual sales and the confidence of distributors are improving gradually.

Sport has pointed out that this year, windbreaker, outdoor shoes, basketball shoes and running shoes products have made a relatively strong sales growth. In addition, as of June 30th this year, the same store sales volume (at retail price) of some retail outlets of the group was lower than that of the same quarter in 2013. During the period, profits from distributors and retailers continued to improve, benefiting from better actual sales and less discounts at the retail outlets.

Xu Zhihua CEO recently said that the sales of same store this year also increased at 30%, and the number of shops began to grow. Over the past two years, the movement of brand names has been more of an industry problem. After two years of adjustment, the situation is improving, and the same store sales and sales volume are increasing.

And the recent announcement of China's business operation of the sports company shows that the total number of stores has reversed the negative growth situation in the past year, an increase of 4 compared with the end of 2013. Xu Zhihua said, next will not blindly open shop, but will put more energy in improving the same store sales. Through the improvement of commodity quality, channel management and other aspects, we can improve our performance.

For the next market strategy, Xu Zhihua said that he will still focus on the two or three tier cities. In the first tier cities, high-end brands have been occupied by foreign brands. market 。 Compared with foreign brands, the advantage of the company lies in its high performance price ratio, which is more suitable for low-end cities.

But Xu Zhihua stressed that the two or three tier cities do not mean less room for development. On the contrary, he pointed out that the two or three tier cities are actually "more profitable" - "the less competitive cities are, the less competitive they are, so the higher the price of goods, the higher the profits." According to him, the discount in the two or three tier cities is about 8~9, while the discount in the first tier cities will usually be reduced to 5~7.