Innovative Theme Shopping Centers Are More Competitive

　　 Chengdu Strong commercial real estate momentum

According to the relevant data, China's commercial real estate market has been ready to launch the second round of rising period. According to the current development speed, it is estimated that after 3 to 4 years of construction cycle, the supply of commercial real estate projects will peak between 2016 and 2017. Another shocking news: China accounted for 9 of the top 10 of the new shopping malls in the world last year. Meanwhile, more than half of the total shopping centres in the world come from China, and it appears that bubbles have sprung up.

But there are still cities showing strong momentum of development. The report of "the 40 strong commercial real estate cities in China" has been released, and Chengdu has aroused great concern. As the first four cities in Western China, Chengdu has become the top 4 in China after Shanghai, Beijing and Shenyang. It is understood that the shopping mall in Chengdu has an area of 3 million 200 thousand square meters, ranking second in the world. So how does Chengdu solve the problem of commercial real estate bubble?

In fact, Chengdu's "full city is a complex" situation has already aroused the resonance of the industry. The Secretary General of the Sichuan commercial real estate alliance, ran Li Chun, once said: "the bubble of Chengdu commercial real estate exists, but the way of different product bubbles is different. The bubble of Chengdu commercial real estate is reflected in: first, the profit mode. Property right Segmentation and excessive rent consumption, the second manifestation is the same way of operation. These two phenomena are reversing with the commercial giants represented by COFCO in Chengdu.

　　 Commercial real estate Tycoons get together in Chengdu

It is understood that the developers headed by COFCO have chosen Chengdu to launch commercial real estate. Yuecheng city is the brand of the urban complex built by COFCO, and it is also one of the most successful brands created by COFCO in recent years. And every location of the joy city will drive the surrounding business circle into the city landmark and fashion endorsement. From the first Beijing Xidan Joy City to Chaoyang Joy City to Shanghai Joy City, then Tianjin, Shenyang, Yantai, and finally Chengdu, COFCO has 7 beautiful cities in the country. COFCO's steady expansion has made it grow in its continuous accumulation and replication experience. Chengdu Joy City is an upgraded version of the 6 Joy City, which has been unveiled in Chengdu recently.

Chengdu is not only the economic, cultural, technological, commercial, financial and transportation hub in Southwest China, but also its GDP, per capita disposable income and permanent resident population are three of the largest cities in the country's sub provincial cities. Chengdu has a reasonable explanation of the natural conditions and investment prospects of other cities in the West. Why did it only serve as a layout for the coastal areas, and Chengdu was chosen as the first station for the layout of Southwest China.

　　 The theme shopping center is favored.

Business tycoons get together, resulting in second of Chengdu's shopping malls in the world. How to solve the commercial real estate bubble? "The development stage of Chengdu shopping center is only slowing down as time goes on, and there are enough new brands to fill shopping centers, so that the vacancy rate can be gradually reduced." Wu Feng, Professor of economics, Sichuan University, director of the Institute of real estate market, Sichuan University, said.

As professor Wu Feng said, Chengdu commercial real estate has such a good result, because the new shopping center mode in Chengdu has changed, the theme shopping center began to show its head, so that Chengdu's emergence from another new business circle. In particular, the seventh pleasure city of COFCO, Chengdu's Joy City, is located in the "JOY CITY JOY PARK". It is the first amusement park with the theme of the park. It has the park features of 5 outdoor squares, 2000 meter garden promenade, and so on. It adds humanities and natural flavor from the architectural, landscape and location planning, manifests the natural scenery of the countryside. With the core concept of "leisure, entertainment, culture, creativity and experience", the innovative experiential consumption mode is fully integrated into the theme of the park, filling the situation of the lack of the Chengdu Park Shopping Center.

In addition, Chengdu Joy City also created a new product line Yuet street. Combining the local culture of "love to play, love food and leisure life" with the concept of "one stop" outdoor theme business street mode, we plan to introduce bars including small bars, small theaters, dining bars, and buyer shops, and create a new combination of features to create a fashionable youth home for 24 hours without going out of business.

At present, ZARA, H&M, MUJI, Starbucks, South Beauty, BHG supermarket, today's reading, Burger King and more than 40 world-famous brands have officially confirmed the cooperation intention with Chengdu Joy City. We believe that after the trial operation at the end of 2015, it will lead the rise of Chengdu's core city business circle and the radiation of the whole big Chengdu.

Chengdu's commercial development started earlier, from the initial Qingnian Road shops, Lotus Pond shops, business street, to the subsequent community business, professional market and subway business. The development of Chengdu commercial real estate has gone through many stages. From the beginning to now, it has been 20 years since the beginning. It is the first choice city for many brands, department stores and real estate developers. Many enterprises have also achieved impressive results. In the development of commercial real estate, the entry of big business companies such as joy city will enable Chengdu to enter an unprecedented golden age.