Ms. Chen Hui, Chairman Of Powder Meier And Exclusive Interview With Miss Liang Jingxia, Marketing Director.

On the afternoon of June 17th (P), miss Chen Hui, chairman of powder Meier, and miss Liang Jingxia, marketing director, received an exclusive interview with fashion jewelry in Guangzhou headquarters.

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< p > both sides take "a href=" //www.sjfzxm.com/ "> domestic /a > jewelry brand development and China's jewelry industry how to prosper and progress" as the starting point, and carry out in-depth discussions from various angles. Ms. Chen Hui, taking the identity of the girl fashion jewelry operator and the pink Meier brand soul figure, analyzes the rise and future development of the Chinese girl jewelry market to two journalists who visited the headquarters for the first time.

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The two reporters from "P" fashion jewelry newspaper, from understanding why pink children chose to develop the brand deeply in the competitive children's market, and wondered why we all had money to do the financial capital market in the era of competition, powder Meier still insisted on investing tens of millions of money and insisted on this long and heavy task. Chen Hui, chairman of powder Meier, also answered the questions one by one.

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< p > > when asked, "why do we choose to develop children's market?" Chen Dong told her personal experience: she has more than 20 years of experience in international jewelry making industry, and has traveled to dozens of countries. Overseas girls have been able to enjoy beautiful products from childhood. In contrast, the domestic children grew up in the defective products from childhood to a. "//www.sjfzxm.com/", "//www.sjfzxm.com/".

Lead to serious influence on standard quality of work after growing up.

Good quality jewelry has a great impact on children's life. As a 1/5 market share of the world's population, China's market can't always be led by foreign brands such as Bobbi and Kitty. Chinese girls should belong to their own brands.

Chinese girls have their own needs. They are multi-faceted, personalities, lively, confident and introverted.

A brand is needed to meet the needs of Chinese girls. This is the best product that pink Meier can bring to Chinese consumers.

It's a long and steady development, not a meteor in the sky.

It is the responsibility and honor for the society, the consumers and the partners to make the best product and then do marketing.

It's not a slogan, but what we are doing now.

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Liang Jingxia, director of marketing, also answered the reporter's questions on the management of < a href= "//www.sjfzxm.com/" > Enterprise < /a >. She said: the pink Meier brand was founded in 2011, but the brand was not eager to expand the market. From 2011 to 2013, it focused on R & D products and market testing. After 2 years of testing and research, the store set up the unique sales mode and product structure of pink Meier.

Research and manufacture of products that the little girl loves and reassured the parents, and 4.5 pieces of the store's customers, with a price of nearly 500 yuan.

In the second half of 13 years, powder Meier began to officially face the national investment, and Liang director put forward the brand strategy goal of "effective profit thousand shops" in five years.

It is hoped that through the professional operation and management team, the profit model of the powder fair store can be effectively replicated to more areas, so that all the franchisees of the powder market can make profits.

In China's jewelry industry, the late terminal operation guidance is relatively weak.

From the research and development to sales, from the design to the market feedback information collection, pink Meier adjusts the corresponding operation plan according to the sales data, display, consumer groups, consumption habits and business circles of each store.

Supervise regular training, customer service real-time follow-up, and brand's strong operation system for terminal stores is the core competitiveness of pink Meier. This is also the important factor for many affiliate retailers to open branches and upgrade agents in a short time.

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