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Nike Pushes World Cup Exclusive Soccer Shoes Flyknit

2014/6/13 15:46:00 44

NikeWorld CupFlyknit

With the coming of the world cup in Brazil, the famous sports brand Nike recently released another Flyknit Mercurial Superfly IV soccer for the world cup in Madrid, Spain. shoes 。 After 4 years of research and development, the shoe is regarded as a milestone in lightweight football shoes, and it will redefine the speed performance on the pitch to help players reach new heights.


Mercurial came out in 1998. The original Mercurial was the representative of unprecedented and advanced design. Design In one fell swoop, nike-4.html has established the position of "target=" _blank "> Nike as the leader of sports shoes in the football industry. Nike's heavy launch of the new Mercurial Superfly is not only another advanced football boots, but also another leap in speed on the football field. Mark Mercurial, President and chief executive of Nike group, said at the press conference: "Mercurial Superfly adopts a new bold contour design and benefits from the application of Nike Flyknit technology. It will become the first choice for speed players in the competition in Mark Parker."


   Flyknit technology to speed up innovation


The innovative design of Mercurial Superfly is driven by Nike's most advanced technology. science and technology Nike Flyknit technology. This is a brand new technology of 3D weaving. By using this technology, the material between foot and football is reduced, thus enhancing the sense of touch. This is a very crucial factor in high speed dribble. The dynamic fit of the high shoe collar has greatly improved the contour of the Mercurial Superfly, and brought a better sense of fit. It has improved the feeling that the shoes become the extension of the feet.


Phil McCartney, vice president of sports performance, said: "the players tell us that there is no more ball boots that are more suitable than Mercurial. The dynamic fit shoe collar perfectly integrates the feet, ankles and legs, and it feels like a part of the body." Phil Macartney " This allows players to improve their attention and touch the ball and dribble more quickly. The great benefit of Flyknit is that we can adjust the shoes more accurately according to the different characteristics of players. "


Other important breakthroughs in Mercurial Superfly also include the breian cable, which is directly woven into the upper surface and then connected to the outsole through the keyhole. This tendon like support extends to the heel, so the Mercurial Superfly boots, like the slingshot principle, give the player forward thrust. In addition, a more flexible new full palm carbon fiber chassis is adopted, which helps players acquire more effective reaction force from the ground. The new spikes on the heel of the shoes improve the stability, and the toe position adds stronger grip, which enables the players to gain more grip and propelling force in the instant.

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