Textile Industry Overseas Exhibition Opens In The Era Of Great Exhibition

In July 22nd this year, China's < a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/" > Clothing Trade Fair (New York) will enter the fifteenth year.

Reviewing the development course of the "New York Exhibition" in the past 15 years, it concentrates on the platform for China's textile industry to expand its overseas market and establishes the layout of globalization.

Today, overseas exhibitions sponsored by trade associations have covered three continents in North America, Europe and South America. They cover three categories of fabrics, home textiles and clothing, and become the most professional and influential international exhibition.

Since this issue, the international edition has launched the "focus overseas exhibition" special report, presenting the unique features of these three exhibitions for the readers, providing information and reference for enterprises to expand overseas markets and seek opportunities for pnational industrial cooperation.

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< p > 2000, the first China Textile and clothing trade exhibition (New York) was held in New York, USA. Since then, Chinese textile and garment enterprises have a trade platform that directly contacts with us trade customers, understands the US market and conducts business negotiations.

In 2007, the China Textile and clothing trade exhibition (Paris) was held for the first time. China's excellent textile and garment brands also had an overseas trade promotion platform.

In 2013, the first "Brazil GoTex St Paul international textile procurement Exhibition" was held, which enabled Chinese enterprises to find new ways of development in Brazil and other central and South American countries, and also benefited the local textile industry.

On the one hand, the three overseas exhibitions have witnessed the vigorous development of China's textile and garment industry. On the other hand, the exhibition has stepped up the global layout and service upgrading, giving the overseas exhibition a deeper connotation of the times with the new concept of "Great Exhibition".

Today's exhibitions not only improve the trade function and service, help enter the mainstream of international procurement, but also pay more attention to guide the complementary and cooperative development of enterprises and foreign industries, and develop towards the high-end of the value chain, so as to accelerate the structural adjustment and industrial upgrading of the industry.

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< p > < strong > trade function upgrading < /strong > < /p >

With the support of the National Textile Industry Bureau (now China Textile Industry Federation), the first China Textile and clothing trade fair was successfully held in New York, in order to help the Chinese textile enterprises to further develop the American market in order to help the Chinese textile enterprises to further develop the American market in P > 2000.

So far, the New York exhibition has successfully held 14 sessions. It has attracted more than 2000 Chinese textile and garment enterprises to participate in the exhibition, and there are tens of thousands of professional buyers in the United States.

Through this exhibition platform, a large number of textile leading enterprises have successfully established a sales network in the United States and entered the mainstream sales market in the United States.

At the same time, many small and medium-sized enterprises also rely on this platform to develop stable customer groups, strive for orders, and enter the benign track for the development of the US business.

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< p > in order to adapt to the changes and demands of the American textile and garment market in the post financial crisis era, since 2010, the textile trade promotion association and the Frankfurt exhibition company have collaborate with Frankfurt's deep global exhibition experience and abundant global exhibition resources to jointly create three international professional trade exhibitions for clothing, fabrics and home textiles in New York, namely, New York international garment purchasing Exhibition (APP), TEXWORLD USA and New York international home textile purchasing Exhibition (HTSE).

The original China Textile and clothing trade exhibition (New York) was embedded in the above three professional exhibitions in the form of Chinese exhibition groups according to the category of exhibits.

It is the first time that this industry chain has three exhibitions and co operation models in the United States.

The professionalization of the restructured New York exhibition is more clear and the product layout is more perfect.

The professional exhibition covering many links of the industrial chain highlights the concept of international apparel procurement, and also enables exhibitors to enjoy more abundant high-quality buyer resources.

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< p > in Paris exhibition, with the development of market, simple Procurement Exhibition can no longer meet the needs of enterprise development.

The Frankfurt exhibition company and the textile and Trade Promotion Council decided to start the Apparel Sourcing (Paris international fashion Procurement Exhibition) at the same time as the Paris Le Bourget Pavilion at the Paris Bourget exhibition hall. The traditional Chinese textile and clothing trade exhibition will continue to be retained in the form of the Chinese Pavilion. Apparel Sourcing will be held in conjunction with the Texworld exhibition in the same period as Texworld.

This is in order to conform to the new characteristics of the one-stop shopping of the global textile and garment industry, and launched the clothing and < a href= "//www.sjfzxm.com/" target= "_blank" > dress less than /a exhibition.

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< p > the Paris exhibition after the pformation highlights the advantages of the upstream and downstream links of the industrial chain to the greatest extent, and provides one-stop intensive, efficient and convenient procurement services for international buyers. It also brings new business opportunities to the global textile and garment manufacturers including Chinese exhibitors.

The same period with the Texworld fabric exhibition is not just the superposition of the physical exhibition area and the number of exhibitors. The two exhibitions are upstream and downstream, and the boundaries between suppliers are broken under the "one-stop" procurement trend.

In the process of sharing exhibition resources, enterprises realize the benefits of "1+1>2" exhibition.

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< p > < strong > upgrading of service means < /strong > < /p >

< p > while the trade function is upgrading, the service consciousness of the exhibition is also increasing.

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< p > the organizers provide various forms of services through the pre sale matching and exchange, on-site design of creative trading platform, brand grafting Cooperation Forum, special lectures and so on, to provide all-round services from OEM, ODM and even OBM to the global textile and garment production enterprises including Chinese exhibitors.

According to the demand characteristics of market product category, the organizers also make reasonable division of the exhibition structure in the early stage of the exhibition, and adjust the exhibition structure accordingly, so as to enhance the differentiation of the exhibitors and further ensure the orderly competition among the exhibitors.

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< p > New York invited the representatives of clothing, home textiles "a href=" //www.sjfzxm.com/ "target=" _blank "designers" /a "and relevant trade organization representatives to cooperate with the exhibitors at a high level. Through this form of effective docking, the added value and fashion of the exhibitors will be increased, and the comprehensive ability to respond to the US market and grasp the market demand and trend will be enhanced.

In the fabric exhibition area, Stylesight company, which is very experienced in international fashion trends, has been invited to strengthen the exhibition of high level fashion trends and provide value-added services for exhibitors.

It is a good opportunity to actively participate in and join the trend publishing link, and enhance the product reputation and quality publicity.

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< p > it is worth mentioning that the design director of Paris exhibition overseas cooperation France Lanfu Exhibition (France) Limited believes that the quality and processing technology of Chinese clothing products have reached a certain height, but there is still much room for improvement on how to highlight the characteristics of products at the exhibition site.

For this reason, the organizers of the exhibition coordinated the French partners and invited the senior French division, who had made exhibitions for Prada, Chanel and other international famous brands.

Through the redesign of the designer, the booth shows the effect of shop window shop. The visual quality of the exhibits is scattered. The color matching effect is brand-new, so that the exhibits can highlight the characteristics to the greatest extent in the limited space, conform to the purchasing habits of European buyers, and greatly enhance the attraction of the booth.

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< p > in the selection of exhibitors, we should highlight the concept of "China", optimize the structure of exhibitors, and select outstanding enterprises that can represent the industry level in China to participate in the exhibition, increase the grade of exhibits, increase the added value, avoid homogenization, and provide diversified choices for the trade audience.

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< p > > strong > three exhibition, the textile exhibition is more than /strong > < /p >.

This year, the China Textile and clothing trade exhibition (New York) has entered the fifteenth year of P.

As a professional trading platform dedicated to promoting bilateral trade in textiles and clothing and achieving win-win cooperation between China and the United States, the exhibition has built a bridge leading to healthy development and mutual benefit and win-win for the Sino US textile trade across the Pacific. It has become the most influential professional exhibition of the Chinese textile industry in the United States, and has also become an important external window for China's textile industry.

Through the careful operation and continuous innovation of the organizers, in the past 15 years, the New York exhibition already has a large number of stable customer groups, and has gained a high reputation and popularity in the mainstream business circles of the United States. It has gradually become the best platform for Sino US trade and cooperation in textile and clothing, and has become the preferred professional exhibition for Chinese enterprises to enter the US market.

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< p > Paris exhibition is located in fashion sourcing, in order to provide a global window for trade, information and fashion for global exhibitors and professional audiences. It links the three industrial chains of designers, fabrics and fashion.

Share the latest information in the global industry, find ways to channel cooperation, grasp the trend of the new season in Europe, pay attention to the evolution of European clothing market, < a href= "//www.sjfzxm.com/" target= "_blank" > Fashion Designer < /a > deep cooperation with fabric designers; the collision between Asian culture and European culture, these elements increase the gold content of Paris exhibition, and also bring high added value to exhibitors.

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On the basis of the P exhibition and Paris exhibition held in New York for many years, on October 2013 23~25, the Brazil Textile Fair and the China Textile Import and Export Chamber of Commerce jointly organized the first "Brazil St Paul GoTex international textile procurement Exhibition".

Unlike other exhibitions, the Brazil exhibition has enhanced the specialized distribution of exhibits, highlighting fabrics and related intermediate products.

The development of clothing industry in Brazil is relatively mature, while the intermediate products such as fabrics are relatively weak.

After rapid development in recent years, China's fabric industry needs a new export market as a breakthrough. This positioning is conducive to the interests of China's textile industry.

On the other hand, highlighting the positioning of fabrics also provides a complete and rich selection of industry supporting procurement for Brazil's clothing industry, which is beneficial to the interests of Brazil's clothing industry.

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< p > with the change of domestic and international market environment and domestic resources and environment, how to explore the way of industrial pformation and upgrading in the future international cooperation and competition is a topic faced by China's textile industry.

The development of textile three sea outreach not only expands the overseas business network for textile enterprises, but also helps China's textile industry deeply integrate into the global textile industry chain through rational global exhibition layout, efficient market docking channels and perfect exhibition service system, and makes use of the global advantage industrial resources to help domestic industry grasp the high-end of the industrial chain and value chain, and enhance its international competitiveness and international division of labor status.

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