Quanzhou Shoes And Clothing Enterprises Have Nuggets New Markets For Children's Articles.

< p > facing the new baby boom business opportunities, keen Quanzhou < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises have already heard the wind, and have launched the children's products production line. On the Quanzhou board of the capital market, the concept of children's industry has attracted much attention this year. Zhongtian women and children are listed on the Hong Kong stock exchange. The blue dragonfly, which produces sanitary napkins and diapers, has three new boards. < /p >
< p > < strong > sporting goods development "little boy" < /strong > /p >
The animated cartoon made by yuan is a powerful lineup: the animated film has gathered a large number of animated cartoons at home and abroad, including the creative elites from China, Korea and Taiwan, including the editor in chief of the XTEP animator, the author of the cat and mouse. Eric, Korea's largest professional animation company SAMG acted as the early creative (Creative store) of the animated cartoon. The Donghua director, who ranked the top three in the 5 consecutive years, joined in the mid term production of XTEP cartoons. At the same time, Taiwan's famous detective Conan, "cat and mouse" and "crayon little new" and other famous voice dubbing teams will also join the later animation dubbing of the XTEP animation. < p > March 30th, the animation project launched by XTEP (XTEP store) invested in Kung Fu animation operation was officially launched, which spent 30 million yuan. < /p >
Zeng Jing, marketing director of XTEP group, said that as a link of product diversification, XTEP children integrated animation marketing into the strategic section of children's wear brand development, hoping to develop a new XTEP children's series "dynamic children's wear" for the subdivision area to create a highly consistent P image and accessories. He believes that the product can be implanted into the story, through dozens of story characters wearing special features, so as to achieve ingenious soft implantation in order to get better brand communication. < /p >
< p > for this big hand, Zeng Jing also expressed expectations for the children's products market. He believes that with the further growth of children's growth dividends, XTEP children will become another profit growth point of XTEP group. < /p >
< p > in addition, the children's clothing store of Anta (Anta store) has entered a rapid development period. In 2009, there were only 228 children's sporting goods stores, and the number of Chinese newspapers in 2013 reached 811. XTEP, according to its plan, will have about 300 retail outlets in two or three or four tier cities by 2014, which is nearly double that of the company in the first half of the year, about 150 retail outlets. < /p >
< p > < strong > children outdoors < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > serve new blue ocean < /strong > /p >
< p > in Korea, some outdoor brands have children's outdoor products counters, the market has developed to a mature stage, and children's outdoor in China is still a new blue ocean waiting to be developed. Mingwei CAMKIDS officially entered the domestic youth outdoor market in 2009. In just 5 years, it has nearly 900 stores nationwide, covering 200 large and medium-sized cities. In 2012, CAMKIDS successfully landed in the UK capital market and became the first domestic outdoor brand in China. At present, the sales share of CAMKIDS in the same market in China is 11.1%, and it is expected to maintain a 16.9% market share in 2012-2016 years. < /p >
< p > in February this year, ISPO BEIJING 2014, the Tenth Asian sporting goods and fashion show, the number of listeners in the children's outdoor development forum is 5 times higher than that of last year. Whether it is recognition that outdoor brands are launching children's products on a large scale, or the debut and high-profile participation of Quanzhou youth outdoor brand CAMKIDS, children's outdoor has become the focus of this exhibition. With the attention and efforts of all parties concerned, the outdoor market for children is expected to take the road of scale development. First, we can see that the mode of adult outdoor special child zone has matured in the use of major brands. Secondly, there are already successful brands such as CAMKIDS, and Finland outdoor brand REIMA, which has entered the Chinese market for many years. As an advocate of family outdoors, alpenny and Kang Jian Ye, from the current hot topic family outdoor, parents and children outdoor cut, also derived from their own children's outdoor market. It is reported that the Pathfinder will also jointly develop children's clothing products. < /p >
< p > < strong > capital boosts children's industry < /strong > /p >
< p > Ding Peiji, President of red boy's children's clothing, said that after the early precipitation, the development of red boy's children's clothing has reached a new height in recent years. In the face of the new opportunities, the red child has been making continuous efforts to upgrade its marketing mode. The first is to land on the children's channel, and to spread the brand information through many plane and TV media, taking into account the brand image and brand reputation. < /p >
In the same year, the red boy also formed strategic partners with the Chinese fashion and fashion authority, China Fashion Color Association, to carry out exchanges and cooperation, and set up a "Chinese children's fashion new product launch base", focusing on the research and application of color system, establishing the color standard of children's clothing industry, and promoting the rapid development of the children's wear industry in P. < /p >
< p > at the order meeting held by the red child, red boy innovating vigorously and launched cross-border cooperation with China Post. As an extension activity of the ordering society, the red boy is interacting with the parents and consumers in Puxi Wanda Plaza. The brand belief of red child's "defending children's dreams and passing happiness" is conveyed through the form of "postal delivery" in the form of China Post. Ding Peiji said: "I think that through this kind of strategic partners in other industries, we can give full play to each other's advantages, avoid their disadvantages and achieve the effect of 1+1 greater than 2, so as to spread the scope of the activities to other groups and enhance the brand's reputation and reputation." < /p >
< p > in the future, red children's children's clothing will hold more experience activities, such as promoting parent child communication and children's happy growth, combining more cross industry brands, forming new activities highlights, attracting more people to participate. < /p >
< p > now, the red child has also cast its eyes overseas. It has opened up the internationalization process of the red boy a target= "_blank" href= "//www.sjfzxm.com/" and "dress /a". Ding Peiji said that at present, the products of the red boy have been exported to 18 countries such as Europe and the United States. < /p >