Domestic Children'S Outdoor Segment Market Will Usher In Rapid Development.

< p > in fact, this exhibition, which has attracted much attention from the industry, presents more high-end outdoor sports brands and richer industry activities to the audience. It is not only larger than the scale of previous years, but also attracts many people's attention. Among them, the outdoor sports market which has springing up in recent years has become a beautiful landscape, attracting many eyes.

According to the relevant data, < a href= "//www.sjfzxm.com/business/" > children outdoor < /a > has 40% annual growth rate of the market, relatively blank market competition, and the fresh and love of outdoor products for young people, all of which make the outdoor sports market for young people become a new niche market for children's footwear industry.

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This is why, at this exhibition, Bbu Ryak from South Korea, alpenny from Czech, and local gal gal, CAMKIDS and so on all present the latest children outdoor products for everyone.

According to Bbu Ryak's responsible person, the debut of Bbu Ryak's children's outdoor series means that it will formally introduce the series and begin trial marketing in China.

In fact, in South Korea, Bbu Ryak has been doing outdoor outdoor activities for children. This is the appearance of the highly mature outdoor market segmentation in Korea. With the increasing maturity of the domestic outdoor market, the domestic outdoor outdoor products a href= "//www.sjfzxm.com/business/" > market /a > will also be broken down and has unlimited potential.

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< p >, as the first brand to locate young outdoor market in China, CAMKIDS has already had the largest marketing network of China's youth outdoor industry since its entry into the youth outdoor market in 2009. The market has covered 27 provinces (cities, districts) and 200 large and medium-sized cities in the whole country. This is a successful case of differentiated positioning, and also the beginning of the segmented market of outdoor sports for teenagers.

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< p > and this Mingwei CAMKIDS first joined the ISPO camp in Beijing. It is to let CAMKIDS seize the opportunity in the outdoor outdoors of children, establish the brand influence of the industry, and build a more professional young outdoor a href= //www.sjfzxm.com/business/, the brand image /a.

Hong Qinming, general manager of CAMKIDS, said at the forum that only if more and more adult outdoor brands enter the market for children's outdoor products, can the market become bigger and stronger. CAMKIDS, as the pioneer of the industry, will continue to make intensive farming in the outdoor field of children. Through vertical and horizontal development, CAMKIDS will eventually realize the development of family outdoor as the center, the one-stop a href= "//www.sjfzxm.com/business/" of the whole industry, and the industrial chain < /a >.

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< p > If children outdoor is the beginning of the horizontal segmentation activities in the domestic outdoor market, with the rapid development of domestic outdoor sports, outdoor markets even begin to segment the market by individual categories. This subdivision starts from the vertical of each category.

Xu Rongsheng, general manager of Lion Brand outdoor products Co., Ltd., deeply touched by this feeling: "this exhibition, apart from some original comprehensive outdoor brands, has also seen many professional outdoor brands based on rock climbing, fishing, cycling and skiing. They are located in some outdoor sports categories. These products may be like hiking and mountaineering that many people were not familiar with years ago. But when hiking and mountaineering have become more common outdoor sports, there are new outdoor categories, and then brewing" a href= "//www.sjfzxm.com/business/" new market "/a.

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