From The Apparel Industry To See The Industry Convergence

Under the impact of the Internet wave, textile and garment as a relatively traditional industry, some companies actively embrace the Internet. When the industry's traditional growth rate is decreasing, new online business opens up its valuation space. Agencies are optimistic about the industry's future online and offline integration trend, industry valuation is expected to increase in the short term.

"At present, O2O convergence is no longer a concept. Some of the forward-looking enterprises are trying to integrate online and offline and profit mode innovation, which should give a higher valuation premium to these enterprises." A brokerage textile and garment analyst analysis.

In 2012, the scale of China's online shopping market was 1 trillion and 300 billion, a year-on-year growth rate of 66%. Online shopping The proportion of social retail sales was 6.6%; in the first half of 2013, the network scale reached 754 billion 200 million yuan, an increase of 47.3% over the same period last year; it is expected to exceed 1 trillion and 800 billion in 2013; the proportion of online shopping in total retail sales is expected to reach 7.7%. The pattern of online shopping began to change from C2C to B2C, of which C2C Taobao was the biggest and B2C Tmall [micro-blog] dominated. From the point of view of the types of products sold online, clothing and home textiles are major categories of online sales.

"The future is likely to be electricity suppliers. Textile and garment industry A fusion state. " A TMT analyst said that in fact, the "double eleven" in 2013 is a signal worth noting. In 2013, the sales quota for the "double eleven" shopping season was 35 billion yuan, which is actually lower than the market expectation, when the market anticipated was 40 billion yuan. This is a relatively obvious slowdown signal, that is to say, Taobao, Jingdong, a type of electricity providers, has been from explosive growth to a relatively stable high growth. This signal also means that in the future, an e-commerce model like Taobao will expand to the traditional field in order to maintain its high growth. On the other hand, the impact of the Internet on traditional industries may not be as serious as we might imagine.

Future Traditional industry It may lead to the formation of online and offline convergence. The TMT analyst said that the outdoor apparel business Pathfinder as an example, recently announced the holding of 55.67% stake in the green field network. The company will build a service platform for the global outdoor sports and deep experience travel based on the green field network.

Future Ltd will combine its own product channel advantages and the advantages of the green field network, and take the consumer's omni-directional outdoor experience as the goal, and carry out cross selling and business collaboration in online and offline channels and outdoor Commodity services. In the long run, the positive role of mobile internet interaction will eventually be reflected in the company's revenue and performance. In the short term, these textile and garment industries that are actively embracing the Internet are expected to welcome the valuation rise.