Dayang Group Striving To Become An Upgraded Version Of The Garment Industry Benchmark

< p > at the annual Dalian international clothing and Textile Fair, there will always be new brands and many brands are out of the blue. In the post economic crisis era, the domestic garment processing industry may not be able to cope with the unfavorable factors such as shrinking external demand market, increasing labor costs and insufficient brand influence. But in September 14th this year, the reporter was pleased to learn that this year, the export volume of Dayang group increased by more than 20% over the same period last year, ranking the first place in China. Dayang is also among the first contractors in the Dalian Expo. < /p >
< p > "as the largest clothing export enterprise in China, in recent years, Dayang group has pioneered the industrial transformation and structural adjustment, worked hard in the production technology and brand management, constantly strides forward to the high-end industry chain, and groped out a way to develop and transform its own brand of clothing enterprises". At the 2013 China's (a href= "//www.sjfzxm.com/news/index_p.asp" > Dalian < /a) international clothing and Textile Fair, the vice president of the China clothing association and chairman of Dayang group Li Guilian spoke of the mystery of Yang's growth. A fashion industry expert once said that whoever can take the road of independent research and development will become the hero of China's garment industry. Today, Dayang is moving towards an upgraded version of the garment industry at full speed. From "made in China" to "Chinese creation", vigorously developing private brands and pushing national creation to the international high-end stage are the key to upgrade the garment industry of Dayang. < /p >
< p > in the clothing industry, Dayang has locked its eyes on the top end of the apparel industry chain. It has hired many of the world's top brand designers to sign contracts with Armani a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear < /a > chief designer Yi Wan Nor Caitlin, and hired it as the design director of TRANDS. At the same time, Dayang is also in line with world-class standards in terms of technology level and brand building, emphasizing the upgrading of the creation brand, in addition to creating differentiated high-end products, and emphasizing featured services and customer experience. Today, providing personalized tailor-made services for high-end customers has become a major feature of the genesis brand. And in Dayang group, there is also the world's highest level of garment processing industry of the whole wool core production line. < /p >
< p > relying on more than 30 years of < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing > /a > processing technology accumulation, Dayang tackled scientific research problems and became one of the few enterprises in the world to master this technology. According to the introduction, the production process of "all wool core" suit is complex and the processing cost is high, but the demand is strong, and foreign orders are not enough. The proportion of high-end products has improved significantly, making up for the loss of the global garment market. Hu Dongmei, the party secretary and deputy general manager of Dayang group, said proudly that two years ago, the founder of Da Yang actively developed the single volume customization business in the European and American markets, and resolutely registered a branch in the United States. At present, he has opened 100 "TBYTRANDS" suits. "At present, we have stores in five major parts of the United States and grow at 100%. Next, 300 stores in the United States will be expanded. < /p >
At the same time, we will also open up the European market with our partners. At present, more than 400 shops have been rolled out, and the annual sales volume has been increasing year by year, Hu Dongmei said. While creating the "upgraded version" of garment industry and seizing the high-end market in Europe and America, actively developing the domestic market is also an important measure for the transformation of Dayang industry. "As the industry continues to upgrade, the future" world factory "will gradually shift out of China. As an export processing oriented garment enterprise, Dayang plans to use 3 to 5 years to make the domestic market share to 50%, and become another pillar of supporting the stable development of enterprises, Li Guilian said. < /p >