Thom Browne Brand Attractiveness And Sales Situation Gratifying

< p > the sales situation of us < a target= "_blank" href= "//www.sjfzxm.com/" by CROSS COMPANY > designer /a /a brand Thom Browne /a is very gratifying.

The sales performance of the brand in March 16th this year was larger than that in Qingdao, Tokyo. The sales volume of the original department store 3~4 month increased by two figures year-on-year.

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Ishikawa Yasuharu, President of the company, said: "our efforts have been rewarded gradually, and the charm of commodities and brand strength are steadily improving at the moment" P.

In the future, Thom Browne New York will further promote the strategy of expanding China's Asia based business while consolidating Japan's domestic market.

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< p > Castle Peak store in Japan is the flagship store after the New York Street store.

The store has 3 floors, with a sales area of 416 square meters.

A layer of men's wear, two layers of sale Limited Edition women's clothing (the series is only sold at Castle Peak shop), the first floor is set for Japan's first order salon and rest.

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Less than P, the sales volume of the first month of Qingshan store was 72 million yen, exceeding the expectation.

Originally planned annual sales of 350 million yen, now is expected to exceed 500 million yen.

In terms of the proportion of sales, men's wear and women's wear are 80% and 20% respectively. Compared with the original stores, men's wear suits are better.

In addition to the finished suit (priced at around 250 thousand yen), the custom tailored suit (priced at around 350 thousand yen) is also selling well, accounting for about 20% of the total sales of men's clothing, which together account for 4 of all merchandise sales.

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< p > besides, the sales of shirts (average selling price 40 thousand yen), < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > (average selling price of 100 thousand yen) are also good.

Women's clothing, New York fashion week works - colourful pattern skirt (priced around 600 thousand yen) is also popular among consumers.

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< p > the average customer consumption of the original storefront is about 40 thousand yen, while the Qingshan store is as high as 180 thousand yen.

Most of the customers here are artists and fashion people. Some of the important customers are personally received by President Ishikawa.

If you know the exact time of important customers in advance, Qingshan store will prepare guests' favorite wine, champagne and so on, so that guests can feel relaxed and relaxed when they rest.

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< p > the age of ordinary customers is about male customers 40~50 years old, female customers 30~40 years old, foreign customers account for about 20% of the total sales.

Especially in the popular Korean dramas, the Korean customers account for about 15% of the total sales of the Korean dramas wearing the brand a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >.

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< p > by the positive impact of the opening of flagship stores and special promotions, the effect of brand strength enhancement is obvious, and the sales situation of original stores is also very strong.

The sales volume of March, an increase of 26% in April, increased by 47% in April. According to the average monthly sales per square meter, it sold 4 million 520 thousand yen in March and 3 million 940 thousand yen in April.

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< p > Sakhon Umeda Headquarters sales increased 41% in March, up 54% in April; sakaku Mens Tokyo store grew 55% in March and increased 88% in April. According to the average monthly sales per square meter, it sold 2 million 300 thousand yen in March and 2 million 80 thousand yen in April.

According to statistics, footwear and cardigan products (priced around 80 thousand yen) are especially popular.

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"P," brand leader said: "classic, not weary design and Thom Browne's lifestyle is loved by loyal supporters, which is the reason why the brand is highly sought after."

In the future, the brand will increase the types of tailored suits and footwear, and further increase the sales of stores.

At present, the sales network in Japan has been established, and there are 26 wholesalers in Japan. In the future, the brand will accelerate the pace of opening stores in countries and regions outside Japan.

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< p > June, Thom Browne New York opened the FC store in Korea new world department store a href= "//www.sjfzxm.com/news/index_s.asp" > store > /a >, which is also the third store in Korea.

In addition, the brand is now being sold in mainland China in the form of wholesale, and it is planned to open stores in 3 years.

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