The Rise Of China's Local Clothing Brands - The Flagship Store In Shanghai

There are about more than 500 terminal stores in China. There are about 100 outlets in P, which are set up in middle and high-end department stores and comprehensive shopping malls.

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< p > since Peng Liyuan wore a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, the Chinese clothing brand has received unprecedented attention.

But in China's high-end clothing market, international brands occupy about 2/3 status.

Where is the blue ocean of China's clothing industry? The answer given by many people is women's clothing.

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< p > May 26th, the reporter learned that the domestic independent women's style brand is also the flagship store in the "a href=" //www.sjfzxm.com/news/index_p.asp "> Shanghai Huaihailu Road < /a > appearance. It wants to bring its own" romantic French wind "and the four floor 600 square meter business area in the blue ocean.

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< p > "the process of world integration has made foreign things better than domestic ones", which has become one of the stereotypes of Chinese people.

Therefore, even in the favorable background of "the world's largest clothing consumer country", China's independent women's clothing brand is still very difficult to occupy the domestic market.

Hu Jinming, a brand expert, told reporters, "although it is not clear whether the valley will finally get the chance in the market, at least" rise "and" break through "thinking is worth learning.

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From the data point of view, Yi Gu temporarily established its own status. In 2012, China's clothing industry suffered an unprecedented cold current. However, it also achieved a compound growth of about 40% in the opposite direction.

"Positioning, fashion, culture, this is also our business philosophy."

Wu Hongkun, general manager of Yi Gu, said that as a "less ladies leading brand," the French style of tactful understanding and low-key luxury is in line with women with romantic feelings and petty bourgeois sentiment. "The positioning of the market leader brand of Japanese dress and gorgeous daily wear" also fits the adjustment of the brand pattern of Yi Gu and Huaihailu Road business circle.

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< p > in the interview contact, the reporter understands that there are about more than 500 terminal stores in the country. Among them, about 100 direct stores are located in middle and high-end department stores and comprehensive shopping malls in five major cities such as Beijing, Shanghai, Shenzhen, Hangzhou and Nanjing. The other franchisees cover the vast majority of provinces and municipalities directly under the central government.

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< p > annual sales volume of Shanghai Southern mall, Zhengda Plaza and Zhongshan Park dragon dream store is up to 10 million yuan to 15 million yuan. Huaihai flagship store has larger volume and annual sales will be even more substantial.

People familiar with the matter told reporters.

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< p > not only that.

In 2011, the valley also opened up online channels.

In this regard, Hu Jinming believes that in order not to repeat the other offline brands encounter online and offline development "uneven" and the situation, and valley need to clear their online and offline strategy.

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< p > > a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > introduction, in the summer of 2013, Yi Gu went on the "colorful wind". At the same time, clothing for different age groups and styles of women will be introduced in the market in summer.

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