CHIC Launches "Brand Evergreen Service Plan"

< p > a lot of people say that evergreen represents never aging. Although it sounds strong in subjective sense, it can not be denied that many people yearn for evergreen and evergreen body.

The growth of Chinese clothing is very much like the growth of human beings. After decades of development, imitation and pformation, the clothing brand from design to marketing mode to management method, even though it is integrated into many international fashion elements, still has its own local characteristics. This brand of clothing is still very young, and its brand is not long but it has strong confidence.

In their managers' view, how to use innovation to make brands remain young in all parties is their everlasting desire.

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< p > March 26th, the twenty-first China International Clothing and Accessories Fair (CHIC) will open a new curtain. This biggest and most influential exhibition in China's garment industry, which has gone through 20 years, will extend its theme to the end of this year.

And at the time of the opening, a brand evergreen service plan, which is specially promoted by CHIC and belongs exclusively to the Chinese garment industry, is also quietly implemented. Then what kind of form will the CHIC sponsor take in accordance with the needs of exhibitors and the extensive resources of CHIC? How will it affect the development of China's garment industry? The clothing Times reporter interviewed the director of CHIC.

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< p > < strong > evergreen value is precision service < /strong > < /p >.

< p > "according to CHIC's experience for so many years, there are many high-end high-end brands in the CHIC, although there are some results, but many of them also reflect that the number of ineffective audiences is too large, and the workload of late follow-up is huge. So we think of how to make the best quality exhibitors in CHIC accurately find their audience, improve the efficiency of exhibitors, and recommend the appropriate brand for the audience, which we call" spire to the spire ".

So we have the idea of providing precise business services for high-end brands. Combined with the CHIC development strategy and the resources of CHIC, we have produced the brand evergreen service plan.

CHIC is responsible for the origin of the "brand evergreen service plan".

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< p > "the brand that is listed in the brand evergreen service plan has different purposes. For example, some want to expand the northern market, some hope to enter the market through exhibitors, and others to promote publicity. We will invite the audience according to the main commercial purpose of the exhibition."

The person in charge said that the exhibition site will also invite the emporium representatives to score the brands, hold the terminal innovation channel, provide more direction and ideas for the development of the brand, and recommend these brands to the matched dealers in order to meet the trade needs of these brands.

In addition, CHIC will also use its own media and cooperative media to provide follow-up reports on the brands participating in the service plan before and after the exhibition, so as to meet the needs of brand promotion and promotion.

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< p > < strong > "evergreen" is one of the directions of force refining < /strong > /p >

< p > 2013, the theme of CHIC is "Li Lian". So what is the connection between the brand evergreen service plan newly developed from CHIC and the theme of CHIC2013's "strength refining"? "Deepening service itself is one of the directions of CHIC's" strength training ".

Due to the limitation of the exhibition area, CHIC will not expand in a short time, and the expansion will be influence.

The promotion of influence is more dependent on the strengthening of soft services, and the brand evergreen service plan is one of the soft services.

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< p > China's garment industry has undergone rapid development in the past 30 years and is entering a pitional period of pformation and adjustment.

Under such a big background, CHIC2013 takes the "power refining" as the theme, hoping that in the eyes of the enterprise and exploring its endogenous driving force, the exhibition will also exert its strength in optimizing service and improving the quality.

In the words of the head of CHIC organizers, the introduction of the brand evergreen service plan is the deep embodiment of the theme of "Lian Lian".

"We hope that through a series of long-term services for exhibitors, we can tilt more exhibition resources to help brands grow rapidly in the market competition.

This is a process of brand cultivation, and it also hopes to become a successful mode of CHIC service brand.

The official said that in the process, we hope that more brands will benefit from it and play a role in promoting the development of China's clothing brand.

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< p > under such excellent service, Satchi international, Dan Goitia, American Wrigley, Li cool, Hector Menswear, AIKE Petr, kiraziner, longitudinal Hui Zi, muttigo, tinkling cat, Mai you, pencil club, Tan song, pro Lully Wen and Deferre Theo 15 brands become the first "brand evergreen service plan" service target.

More interested brands asked whether the "brand evergreen service plan" will continue, and whether the list of service objects will be changed every year? "Brand evergreen service plan" will continue, and there will be more and more participants. It will become a star service project for CHIC in the future.

CHIC organizer responsible person said categorically.

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< p > Why do we choose the 15 brands as the object of the brand evergreen service plan? The official revealed: "this year, as the first year of the evergreen service plan, we selected men's clothing, women's wear, leisure wear, children's wear, leather / fur and international brands with high potential and new international brands entering the Chinese market as objects of service.

Although these brands are not all well-known brands, they all have strong potential for development. CHIC hopes to help these brands to establish a strong market position through the evergreen service plan.

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< p > How did the 15 companies react when they first heard of being included in the "brand evergreen service plan"? "These brands are very grateful to CHIC for offering such an opportunity. It is even more exciting to hear that only 15 brands can participate in the 100 thousand square meter exhibition area.

They expressed great importance and promised to cooperate with them.

When it comes to this, the sponsor of CHIC is somewhat excited, because in CHIC's view, these 15 brands all have the "general will wind", and in the 15 brands, the help provided by CHIC also shows the selfless wind of the exhibition. The combination of the two big winds will inevitably lead to the brand effect of local clothing.

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