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Upgrading Path Of Japanese Textile And Garment Industry Worth Learning From China

2013/2/27 17:37:00 8

Garment Industry UpgradingTextile And ClothingBrand Clothing

< p > Japanese textile and garment industry entered the upgrading phase in 80s.

After World War II, Japanese textile a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > clothing < /a > industry experienced a growth period marked by the rapid growth of domestic OEM. After entering the mature period in 60s, the domestic trade competitiveness showed a downward U curve process which first increased and then decreased; in 80s, with the gradual loss of cost advantage, the Japanese textile and garment industry was upgraded, and the upstream manufacturing was broken through with high value-added products, while the garment industry turned to the development of fashion industry, pforming from single industry into manufacturing, circulation, advertising, clothing and sports, leisure and other related industries ecosystem.

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< p > < strong > the upgrading of textile manufacturing industry in the upper reaches of Japan is divided into three steps: < /strong > /p >


< p > 1) low end capacity shift: pfer the upstream basic industries to the emerging cost advantage areas, forming a global "a href=" //www.sjfzxm.com/ "> textile and apparel > /a > second industrial pfer; < /p >


< p > 2) eliminate backward production capacity: the Japanese government has jointly issued a strict policy on behalf of the equipment registration system and the supporting policies represented by the acquisition and scrap equipment, guiding the textile industry to eliminate backward production capacity; < /p >


< p > 3) creation of high value added products: under the government support and guidance policy, Japan's domestic textile industry carries out cutting-edge technology research and development by means of mechanical automation technology and cooperation with other industries, so as to enhance the added value of products.

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< p > < strong > Japan's downstream brand clothing industry upgrading through two paths: < /strong > < /p >


< p > 1. Japan grasped the opportunity for international fashion industry to meet exotic culture in 70 and 80s. With Japanese designers emerging in the world, the government launched Tokyo fashion week in a timely fashion and successfully created the status of fashion capital.

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< p > 2) local mass brands realize the diversity of products and the popularity of price through continuous improvement of supply chain refinement to improve market response efficiency and reduce the cost of circulation, and finally establish the popularity of SPA's deep integration mode of supply chain in Japanese popular brands.

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< p > < strong > the reference of Japan's textile and garment industry upgrading to China: < /strong > /p >


< p > upstream manufacturing. Due to the lack of "government promotion" factor in China in the process of upgrading Japan, it is difficult for Japan to replicate the upgrading ideas of Japan's cutting-edge technology research and development. In the future, the possible path will be the expansion of the low end capacity and the attraction of the international high-end production demand based on its own large-scale and mature technology base, and the enterprises with mature high-end production capacity and scale advantage will benefit from this process.

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< p > downstream > a href= "http://sjfzxm.com/news/index_f.asp" > brand clothing < /a >, the two supply paths in Japan's upgrading path are more in line with the current consumption situation in China. It will be the main direction for the future promotion of local brand clothing enterprises. Considering the matching ratio of direct battalions and the industry ranking indicators, the selected channel layout is reasonable and the strength is in the lead, and it is expected to break through in the future meticulous competition.

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