Sales Of French Clothing Industry Entered A Period Of Weakness

"I don't have anything special to buy today. Now I often have a discount on the Internet. There is no need to concentrate on shopping in these days." A customer chatted with reporters at Osman street in Paris. 2013 Paris winter Discount Activities began last week, and the streets of Osman shops on the shops are surging. People carrying bags of shopping bags make the street lively.

The cold drizzle did not affect everyone's enthusiasm for shopping. ZARA and C&A were crowded with people at the door. Many people came out of a shop carrying large bags and rushed directly to the next house. In the H&M shop, some customers who do not want to queue up at the fitting room door simply try to find a corner and try them on directly. Paris spring department store, which opened in 1865, marked the word "discount" with a bold yellow label. Some luxury brands such as Burberry and Armani opened a discount counter. Before long and LAN Zi counters, there was a queuing area. Several elevators in the mall are crowded with people, and even pregnant women are holding their children in one hand and carrying shopping bags of various brands in one hand. In the spring, the Yellow shopping bag specially used for discount in department stores is printed with blackbody "discount". It is very eye-catching on the whole Osman street. When a reporter asked several customers, he found that many people had only one pair of trousers or a discounted shirt in their bags.

At noon at the shopping center, the reporter walked into a Spanish mango shop. clothes They have all kinds of labels with different discounts, and many customers are immersed in them. In the shops, customers are much less. There are few customers in the nearest fitting room and cash desk. A shop assistant told reporters that the turnover of the store has been declining this year, "compared with the mango shop opened in Italy square, our turnover is much worse." Just in the 5 minutes that journalists and salesmen chatted, there were ten customers in and out, and only about 1/4 of the new clothes bought.

The shopkeeper of the Japanese brand UNIQLO store said that the first day of the discount, the customers in the store were "almost the same as those who came to the shops on weekends." "I'll just take a look, and I won't necessarily buy anything." An empty customer in Sisley. clothing The shop said, "if I have the right one, I will buy it, but I can buy them at ordinary times."

According to the French media analysis, the economic crisis caused the general purchasing power of the general population in France to decline. Clothes & Accessories The brand enters the French market, causes the clothing industry competition to aggravate; the big Paris area commercial center's increase has dispersed the purchase flow, and so on, causes the purchase inexpensive clothing to normalize.

In recent years, with the rise of some promotional websites, there are also discounts throughout the year. Even big stores like Lord Buddha and spring department stores have separate discount promotions every year. It is reported that the discount market has become one of the important reasons for the declining sales of the apparel industry. Since 2010, all kinds of usual promotion efforts have exceeded the traditional discount season. Last year, 37% of the costumes were sold on various sales promotions, compared with 20% in 1998.

Under the influence of these factors, the French apparel industry has entered a weakening period of declining sales. French clothing sales have been declining for 5 consecutive years, down 12% in 2008. According to their projections, this figure will also drop by 2% in 2013.