Excellent Performance Of Shenzhen Trade Fair

Industrial segmentation promotes the rise of Chinese buyers.

This year

There is a noticeable exhibition hall. This is the "buyer's Pavilion".

The concept of exhibition operation centered on the buying system has become a new opportunity to promote the upgrading of China's clothing brand strategy. This is evident from the careful layout of the Shenzhen clothing brand exhibition hall.

The international independent designer joint exhibition, jointly hosted by more than 10 international designers, is on display in the "buyer's purchase area".

Reporters at the scene found that these independent designer brands, which can reflect their style of dress and low-key, are becoming more and more popular. Their booth is full of individuality and creativity, attracting frequent exhibitors to stop in front of their booth.

According to the organizers, this is the first "buyer procurement area" specially established by the organizing committee. It has invited nearly 1000 professional buyers from home and abroad who have purchasing intentions and orders to come to visit and negotiate with them, placing orders directly, aiming at actively promoting the "going out" of local clothing brands.

Another bright spot is "

"Global tour" brings together top designer brands and more than 20 original design capabilities to showcase the latest trend of international fashion design, as well as the gifted creativity of leading core designers, and promote the power of creative design to the forefront of international fashion stage.

The tour is hosted by France's New Fashion Association, China's only partner, France New Fashion International. With the core idea of "promoting creative and innovative lifestyles", it launched a global tour from Paris, France in the first half of 2012.

Set up in hall 2, the museum is a relatively independent creative design exhibition area and fashion culture corridor. It closely links the brand culture and the fashion concept, showing the trend of the development of the "fashion Silicon Valley" in Shenzhen in the future.

When the international brand came into the market and cultivated the Chinese brand in an all-round way, the industry felt a strong "China Power".

It is not only produced in China's huge consumer market, but also lurks to the design, manufacturing and dissemination of high-end brands.

In the bustling second tier cities in China, apart from the big international figures, a group of talented, creative and creative independent designers are also gathered to confidently operate their own brands.

How can more people know their designs? "In a word, as long as your design is good enough, every style has its own crowd."

A designer who came to the exhibition told reporters.

Independent brand designers are different from traditional brands. They usually maintain a distinct style and have a label design. The price of big 1/3 is not stacked with popular elements, but it will not be pedantic to no popular elements.

And they are always limited edition. Independence determines their strong targeting. They can easily become loyal customers' customized brands, because they usually consult customers and adjust in time, and get understanding and recognition in continuous running in.

They do not necessarily have to be recognized by all, but their customers are absolutely loyal and brand oriented, which is their survival advantage.

"Being an independent designer brand is to do what others do not design."

Wang Zishan, creative director of MICartsy, said.

As an independent designer, her designs are not just fashion items, but works with artistic feelings and soul, so the output is limited. For the first time, the exhibition also hopes to make more friends through this exhibition.

The regional layout of international brands entering the Chinese market will be the first choice in Beijing, Shanghai, Guangzhou and Shenzhen, because these cities have stronger consumption ability and brand awareness.

Consumers in the first tier cities are relatively mature and rational. With the deepening of their understanding of brand style and connotation, some consumers begin to choose more suitable brands according to their own personality and lifestyle.

In the face of different levels of consumers, there is a need for a large collection of fashion and luxury brand landmark consumption places, and more designers can show their own style, so that more consumers can feel the new fashion atmosphere, choose their favorite designers.

Zhu Wei, the independent designer Vmajor brand director in Shenzhen, told reporters that this is the first attempt before their brands are officially launched to the market. They know more about the market through exhibitions, want to know some high-end agents through exhibitions, and look for more ways of cooperation, such as agents, consignments, buying shops, etc., to find partners who are attracted to each other with our brand style and quality, because our positioning is more high-end, and fabrics are mainly purchased in Europe.

"The first time the Shenzhen Clothing Fair introduced the concept of independent designers and buyers, they spent a lot of money to invite many Asian buyers to come forward, hoping to use these buyers to promote the development of China's creative industries, including the development of independent domestic designer brands.

We started out as a foreign designer agent. In April this year, we held the T-FORCE international original designer competition in the T.I.T creative garden in Guangzhou. Through this platform, we also excavated a group of independent designers with potential and talented talents in China. How to bring these designers to market is a difficult problem. Because the domestic mechanism is different from Europe, and the resources of domestic buyers and buyer shops are still relatively scarce. Under such circumstances, the independent designer of the country wants to develop their brand, this road is relatively difficult to walk.

In the Shenzhen Convention and Trade Fair such a large exhibition platform, can be specialized in the independent designer brand area, in the domestic exhibition is a more advanced concept.

Therefore, the original designer buyer's Hall of TDOO has introduced the top brand of original designers from abroad. At the same time, it has brought the outstanding independent designers excavated from the T-FORCE international original designer contest to this platform, giving them the opportunity to show them to many media and buyers.

Today, we also met with some domestic buyers. They showed great interest in the original designer brands abroad. They also found that some of the outstanding domestic independent designer brands were unknown to them. From this point of view, we launched in-depth communication and communication. I hope this is an opportunity and a good start, which can promote the concept of independent designer brand and buyer faster to the first tier cities in China. At the same time, we hope that these weaker and talented independent designer brands can get more attention.

Chief executive officer of Paris poly (TDOO) fashion planning Co. Ltd.