Luxury Online Sales Are Expected To Reach 37 Billion 240 Million In 2015.

What are the current websites for group buying or selling luxury goods? How do they mark the purchase channels? How to guarantee the authenticity of products and after sales? A recent statistical report shows that the total sales volume of luxury goods online in China has exceeded 10 billion yuan for the first time in 2011, an increase of 68.8% over 2010, and will increase by 30% in the next few years, and it is expected to reach 37 billion 240 million yuan by 2015. This is really a big market.

　　 Gorgeous brand At a low price, luxury websites are really exciting. There are more than ten luxury websites in China, including vip.com, Shangpin, Xiu Xiu, luxe, luxury street, luxe, Taobao mall and other large online shopping centers. Luxury websites, such as Sina, Ho sum and NetEase, have also opened luxury channels to compete for luxury online shopping.

As for the supply channels and supply chains of luxury goods, most of them rely on the huge professional global buyers team formed by themselves. They get some discounted genuine goods from the manufacturers or agents, or purchase them directly in outlets abroad, and then sell them in the community.

Almost all of these luxury websites have also made 100% guarantees. Postage free 7 to 14 days unconditional return promise. In order to dispel the consumer's concerns, many luxury websites have played the trump card for checking the counters. This sign has also given consumers reassurance, so that people can dare to buy tens of thousands of flowers and coins on the Internet. According to the reporter's confirmation, most luxury goods counters agreed that it was not easy to identify them. As for the sale of luxury goods, although many websites offer genuine and licensed products nationwide and global joint guarantee services. However, most of the online consumer goods do not provide invoices, but no shopping documents, it is difficult to enjoy any after-sales service.

Also like Xiu A few vip.com websites have played the trump card of the "genuine insurance" service. The insurance company provides the brand name genuine guarantee for the goods. As long as it finds that the purchased goods are not genuine brand names, it can get full compensation through formal insurance claims procedures. It has launched the insurance company of China to provide the brand authentic insurance for the goods. At the same time, each item of luxury goods is equipped with a "vip.com" anti-theft lock, to ensure that the goods will not happen during the delivery of the bag. But the same need to provide relevant identification counters, this provision is obviously empty talk.

In fact, no matter how much you doubt or doubt about the luxury website, how do people in the industry get lip service? As I mentioned earlier, the total sales volume of luxury goods online in China is still increasing. The number of people who open the luxury brand discount network and group buying network on the computer is increasing. The amount of transactions per hundred million a day is both painful and happy for businesses and consumers.