China's Clothing Industry Needs To Vigorously Promote Brand Internationalization
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Clothing market
Generally speaking, the pressure on the domestic garment industry is concerned by all parties.
Insiders said that for China's clothing giants, brand internationalization is an important way for enterprises to get out of difficulties, and it is also China's clothing.
brand
The only way to develop.
According to the relevant data of China Textile Industry Federation, excluding price factors, the number of garment exports in China dropped 0.2% in 2011 compared with the same period last year, and the growth of industry profits continued to slow down.
The industry generally believes that internationalization is the weight of China's apparel industry in the future to carry out global planning and participate in new trade.
Whole
industry
We should establish the fashion discourse right of China's independent brands through the continuous promotion of internationalization, especially the internationalization of independent brands.
Yan Xiaoqian, chairman of Shenzhen golden Dun Garments Limited company, believes that brand internationalization is an important way to enhance the competitiveness of enterprises.
Enterprises should not avoid international competition, but should actively go to the international market and strive for improvement and development in competition. Before that, the strategic layout of the brand internationalization of the brand was gradually completed under the background of global competition.
This shows that the pressure faced by domestic garment enterprises is also an opportunity from another perspective.
Chen Dapeng, executive vice president of the China Apparel Association, said that China's garment industry is carrying out a new round of industrial upgrading, that is, to improve the international competitiveness of China's clothing industry through optimizing the allocation of industrial resources. The whole industry is committed to fostering original brands with international competitiveness, promoting the upgrading of industries around brand promotion, and cultivating international pnational groups.
The relevant experts of the consumer goods division of the Ministry of industry and information technology pointed out that at present, China's textile and garment industry has certain international comparative advantages in the field of production and processing, but there is still a big gap compared with international advanced level in R & D, design and sales.
In the future, China will continue to strongly support the development and growth of independent clothing brands.
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