Global Luxury 100 Is Expected To Include Moutai

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The price of Moutai is already luxurious.

Moutai has applied for "luxury qualification"? Some people say that such a statement is purely nonsensical, but it is a reason for increasing prices.

National wine Moutai is a luxury in many people's eyes. I'm afraid it has nothing to do with its price. Looking back at Moutai in ten years, its selling price has soared, and 53 degrees flying Moutai has risen from about 200 yuan in 2000 to about 2000 yuan now, and the price has risen nearly 10 times in 10 years.

The flying year of Moutai in the good year is also a great success in the auction market. A bottle of 1992 year old "hardcover Han di Moutai wine" even sold a 8 million 900 thousand paction price, which sounds a bit like Arabian Nights. But in April 10th this year, the first year old Moutai wine special auction, 8 million 900 thousand yuan sky high price has fairest.

"Moutai doesn't make luxuries."

Moutai chairman Ji Keliang responded to Moutai's recent frequent auction price.

But Ouyang Kun, chief representative of the World Luxury Association in China, said: "whether a product is luxury or not should be judged by consumers. In today's situation, Moutai is a luxury."

According to the World Luxury Association's criteria for luxury retailers in various countries: if the sale price of a single brand of a luxury brand is higher than a city's per capita monthly income before the tax is added, it should be listed as a luxury item locally. Obviously, Moutai is far higher than this standard.

When it comes to whether Moutai has become a traditional luxury in terms of price, Zhao Chen, a Tibetan restaurant owner and Moutai wine culture researcher, said, "Moutai, which sells for about 2000 yuan in the market, may not be a luxury in some cities in China. But some of the wines produced by Moutai wineries are priced at thousands of dollars and hundreds of thousands of yuan, which is undoubtedly a luxury."

Precious is rare. Moutai should be on the list.

In the discussion of whether Moutai should be on the list, I heard a voice "rare and precious, Moutai should be on the list".

The reason is that Moutai already has the characteristics of luxury: luxury is a unique, scarce, rare consumer goods, luxury goods often contain or a certain amount of shortage of resources, or high technology content, or very high human factors, or can be called "absolute work" high production skills.

In addition, some luxury products are limited production, creating a scarce state and making them valuable.

There are three kinds of wine in the world, French brandy, whiskey in England, and Moutai in China.

French brandy can be produced in hundreds of miles, and Moutai is only produced in Maotai Town because of its local climate, water quality, soil and raw materials.

In addition, the liquor making industry must rely on traditional technology, unable to replicate on a large scale, with limited output. Moutai must be hoarded for five years before listing. This not only explains Moutai's harsh and rare products from its origin, but also decides that its production can not be mass produced on a large scale. Therefore, through the characteristics of luxury goods, the State Liquor Moutai is undoubtedly up to the standard.

China has no luxury brand yet. Moutai first eats crabs?

Sun Yimin, a professor at Fudan University, said that China's luxury products are most likely to be found in liquor and Redwood fields.

Because they have the characteristics of long history, exquisite workmanship and technology inheritance, they are luxury products that can go to the world.

However, it is unavoidable that the acceptability of liquor is not high internationally.

But we have seen that the World Luxury Association is looking at China. The world's most valuable 100 luxury brand official ceremony is held in China, and it is also an important signal for mining and promoting the localization of luxury brands in China.

Chen Deming, Minister of Commerce of China, said before that: our own national brand and high-end consumer goods brand can not meet the growing material needs. China's current export of the 100 most famous brands in the world is still zero, and we should accelerate the cultivation of local luxury brands.

These signals are undoubtedly a positive and positive guidance for the national liquor Moutai. No matter whether they can finally succeed in the list, the national liquor Moutai does not have to worry about the rumors in the anecdotes. Instead, the first brand to try to eat the crab shoulders the responsibility of guiding the domestic consumers Xing Chengjian Kang's luxury concept, which can also be the name of China's first luxury brand to a certain extent.

Luxury industry standards need to be standardized, and Moutai's list remains a mystery.

Luxury has always been a concept of convention, and there is no specific standard. Before evaluating whether a brand or an enterprise can be called luxury, it only looks at its historical heritage, brand influence, quality, price, and so on. These data lack authority and impartiality, and there are many brands and enterprises to fish in troubled waters through hype and so on, becoming the traditional luxury goods in the eyes of the public.

Therefore, the World Luxury Association's Conference on global luxury 100 brands is particularly important. It can not only reset the norms and definitions of luxury goods industry, but also correctly guide luxury consumers' understanding and understanding of real luxury brands, and set up an international value standard for luxury goods.

Perhaps to avoid the pressure of public opinion, Moutai, as a state-owned enterprise, should pay more attention to social influence.

Ouyang Kun said Moutai has suspended its contact with the World Luxury Association recently, but does not rule out future contact.

In this upcoming ceremony, will the Chinese people be lucky enough to see Moutai's elegant demeanor?

In January next year, the World Luxury Association's 100 most valuable luxury brand will be released.