Yiwu Zipper Industry Plays The Brand Of "Yi Shang Zipper"

Recently, reporters from Yiwu city Zipper industry association It was learned that 12 zipper enterprises in Yiwu approved the use of "zip" regional brand logo. The "Yi Shang zipper" is the only regional brand of Zhejiang in Yiwu. It was awarded in September last year. The use of "brand zipper" regional brand logo will greatly enhance the quality awareness of the whole industry and enhance the zipper industry in Yiwu. brand Added value.

After voluntary application, town (street) and Yiwu zipper. industry Jointly recommended by the association, 14 zipper manufacturers in Yiwu have submitted the declaration materials for the use of "Zhejiang zipper" zipper brand logo. Yiwu regional brand building leading group office has conducted preliminary information examination and qualification verification for the 14 enterprises, and has decided to approve and recognize the zipper products of 12 enterprises. According to the regulations, the "Zhejiang zip" brand name sign is used in marketing activities, advertising and image planning.

According to the data, there are more than 280 enterprises in Yiwu zipper industry, with about 32 thousand employees, and the annual sales volume of zipper is 9 billion meters. On average, the zipper length per two days can circle the earth 1 times, and the products are exported to more than 80 countries and regions directly or indirectly.

In order to standardize the use of regional brand names, the office of leading group of regional brand building in Yiwu issued the "Zhejiang zipper zipper" management method of the regional famous brand in Zhejiang, stipulates that the enterprises that apply for the "zipper" brand in the Zhejiang area must take the lead in complying with the state's quality laws and regulations, and strictly implement the "Yiwu zipper enterprise's quality integrity and self-discipline requirements", and conforms to the relevant conditions. One of the enterprises in the case is not allowed to apply for the "Zhejiang zipper" zipper brand name in the region: first, the enterprise registration address or the place of operation is not in the administrative area of Yiwu; two. In the past three years, the quality of products has been disqualified for two consecutive times in the supervision and spot checks at the national, provincial, municipal and Yiwu levels; three, in the past three years, the inspection of export commodities has two or more quality unqualified experiences or export products suffered foreign claims due to quality problems; four, in the past three years, there are illegal acts of quality and evasion and cheating, and environmental protection is excessive; five, enterprises withdraw from the zipper industry association of Yiwu, or be removed from the zipper trade association and related associations in Yiwu. The measures also set out the exit mechanism, provided that there are

Because the zipper production process is relatively simple and the entry threshold is relatively low, some small and medium-sized zipper enterprises in Yiwu have problems such as unclear industry standards and low product quality. "According to the characteristics of the industry and domestic and international market trends, we have applied for the registration of" Yiwu zipper "and" Yi Shang zipper "two trademark brands in the name of trade associations. If we meet the zipper Association members of zipper industry alliance standard, we will have the opportunity to use this collective brand to sell our products. The head of Yiwu zipper trade association said, "building a team brand on the basis of advanced industry standards can increase the gold content of small and medium-sized zipper enterprises in the association to create a harmonious and orderly market environment for enterprises."

Next, the office of Yiwu regional brand building leading group will register the approved enterprises, give the unique coding and supervise it.