Gao Dekang Wins "China Textile And Clothing Leader"
On the "Boao forum of Chinese textile brand culture" held in October 13th, Gao Dekang, chairman of Boston [1.84 7.60%], was awarded the "leader of Chinese textile and garment" by the association because of its outstanding contribution to the development of the industry.
Du Yuzhou, President of the textile industry association, presented the prizes for Gao Dekang.
The picture shows: the president of the textile association, Yu Yu Zhou, presented the award to Gao Dekang.
Bosideng is China's largest brand.
Down Jackets
Under the guidance of Gao Dekang, the manufacturer, after 35 years' development, has gone out of a successful road of the traditional industry to implement the famous brand strategy and take the road of new industrialization, and has explored a feasible way to realize the dream of "a powerful country".
In the past 35 years, Boston has only 8 families.
Sewing machine
11 small farmers' village factories have become the number one prize winners of the "China Industry Award". Today, the brand "Bosideng" has been the only "China world famous brand" in the industry from the first unknown to today's [9.11 -3.70% share of China's apparel industry, and has become the leading brand of China's textile and clothing industry.
Bosideng down jacket has won the Chinese market champion for 16 years, and snow flying feather clothing has been sold for second consecutive years in 10 years. Sales of brand combinations (Boston, Xue Zhong Fei, Kang Bo, Bing Jie) account for 36.7% of the national down market.
The company has built Asia's largest down garment production base. Its annual output accounts for 1/3 of the global market. Bosideng down coat and Bosteng men's clothing have broken the paradox of "made in China" and "cheap in China" in the international market, and have been established in Europe and the United States.
Middle and high end
The image of boutique.
In June this year, he spent more than 20 million 50 thousand pounds to buy a building in the London Oxford Street business circle, and set up a European headquarters and four seasons clothing flagship store, which set a good example for Chinese clothing brands to seize the high ground of the international market.
Bosideng also promoted the strategic expansion from down jacket to fashion clothes with the help of the international capital advantage listed in Hongkong. At present, Bosideng men's clothing, Bo Sderich (RICCI CLUB) women's wear, Rocawear (Luo river Wei), tinkling cat clothing, Mogao casual wear and other new items are running well and growing steadily.
In the commendation decision, the textile industry association commended Gao Dekang for "being good at grasping opportunities for development, making efforts to build independent brands, insisting on concept innovation, management innovation, scientific and technological innovation, and actively fulfilling social responsibilities, so that Bosideng became an important product of domestic and foreign products that had an important bearing on down garments".
Du Yuzhou, President of the textile industry association, said at the meeting that Gao Dekang had worked hard for many years and made great efforts to create brand names, and continued innovation to make Bosideng a brand with independent intellectual property rights and strong international competitiveness.
Gao Dekang spoke at the meeting as an award-winning representative.
He said that China's traditional industries need independent innovation, and China's fashion industry needs star brands.
Bosideng will, as always, strive to improve the level of R & D creativity and create excellent brand culture and fashion products.
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Representatives from more than 100 textile enterprises from all over the country took part in this meeting.
"China textile brand culture Boao forum" is the continuation and deepening of the ten brand culture recommendation activities of China's textile industry in the year. It is an important measure for the textile industry to promote the strategy of brand development.
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