The Clothing Industry Needs To Continue Professional Division In The Original Vertical Industry Chain.

In recent one or two years, China clothing The pressure of internal and external economic environment is very large. From the global financial crisis in 2008 to the recent debt crisis in Europe and America, the pressure on the market has intensified. The external demand is shrinking and the uncertainties are increasing, which will affect the order acceptance of China's foreign trade enterprises. At home, in the 2008 global financial crisis, the government adopted a 4 trillion economic stimulus policy, but now the government's policy is relative to that time, monetary policy is tight, and the pressure of enterprises is increasing. Coupled with the increase in costs and inflation, there is also the pressure of transformation and upgrading on the part of enterprises. It can be said that the situation of enterprises is more difficult.

In the face of multiple pressures, in addition to the government and Trade Association For enterprises to support and help, the more important thing is the upgrading of enterprises themselves.

On the surface, China's apparel industry chain seems to be complete and perfect, though we have all the technological links, manufacturing links and marketing links, but compared with foreign countries, we still have many deficiencies. In international trade, including primary product trade, intermediate products Trade Trade with terminal products. Multinational companies allocate the global industrial chain, where is the provision of primary products, where to provide intermediate products, and where to provide end products, they are all very aware of the global layout, forming a perfect, fine division of the industrial chain. Although China has three links: technology, manufacturing and marketing, "big and all" and "small and complete" are still a prominent problem. Therefore, in the original vertical industry chain, we should further implement professional division of labor through the government's guidance, the cooperation of industry associations and the guidance of large enterprises.

In the vertical industry chain, we should strengthen the role of intermediary agencies, namely service oriented enterprises, such as consulting enterprises, logistics enterprises, and some providers of venture capital and innovative funds.

In horizontal industry chain, cross boundary is very important. A large number of e-commerce and cultural industries should be integrated into the past. On the basis of the existing traditional clothing industry, we should attach importance to the power of e-commerce and cultural dissemination. Perhaps, in the future, an enterprise will not be more than half the number of people engaged in clothing in traditional sense, so the entry of e-commerce talents and cultural communication talents is very necessary.

If we do not consider vertical promotion and horizontal crossover, we simply say that technological innovation and brand innovation are useless.