"Thousand Regiment War" To "100 Regiment Collapse", Local Group Buying Network Frequency Collapse

Fuzhou's 100 guest group merged with Wo Wo Group and F group bought happy network.

According to the latest statistics of the largest independent group buying navigation website, "group 800", only in August of this year, there were more than 300 local group buying websites closed down, and some "soy sauce" small websites withdrew decisively because they could not afford to burn money or were included in the domestic large-scale group buying websites.

From the "1000 regiment war" to "100 regiment collapse", the industry generally believed that the group buying website was closed down and mergers and acquisitions.

Local "small websites" almost "fight soy sauce".

Bankruptcy, layoffs, exit...

Today's group buying website market brings the feeling of "how to get a cool word".

Reporters yesterday on the group buying navigation website "group 800" on the web page to see, in the list of thousands of group buying websites, many of the names of the websites have become ash, announces the website is abnormal or has "died".

Coincidentally, in the August China group buying statistics report released in 2011, the website showed that in August, 168 new group buying websites and 300 group buying websites were closed down nationwide.

According to another group buying navigation website "leading group" statistics, the number of group buying websites closed in September was as high as 419.

By the end of September 2011, 1027 group buying websites had been closed down in fierce competition nationwide, and they had withdrawn from the group buying market, accounting for 18% of the total number of all group buying websites.

At the same time, only 90 new group buying websites were launched in September.

"Since the 3-5 month of this year, Fuzhou's local group buying website has basically disappeared."

Mr. Wang, a member of the 24 group buying network FuZhou Railway Station, explained that basically, it had not been updated for a long time, that is, the number of members of the group has been decreasing. The click traffic of the website has been decreasing. "At the rush hour, the click rate of a group buying website may be seven thousand or eight thousand or even tens of thousands, and nowadays only one thousand or hundreds of them are large."

Mr. Guo, head of Wo Wo Group FuZhou Railway Station, said, "how to see how the group buying website operates depends on the number of groups buying and buying the life service category.

Now, many local websites in Fuzhou have recently launched group buying products, which are sold by Taobao sellers, such as cosmetics and clothing. Basically, they do not need to rely on business personnel, butt directly with merchants, and send pictures of Taobao sellers. Shipments are also issued by Taobao sellers everywhere.

This small local website has already lost its original platform function.

Miss Cai, who once worked in the well-known group buying website, even admitted that when the group buying website was the hottest, many 3-5 entrepreneurial teams chose to make a group buying website. But as the competition became increasingly fierce, with the increase of various consumer complaints, venture capital lost confidence and divestment, eventually leading to the disappearance of a large number of local group buying websites.

{page_break}

From rush to rush to face the shuffle

At the same time, some domestic group buying network "big guys" have started the "big fish eat small fish" merger and acquisition plan.

According to statistics of "group 800", in August, the total number of websites purchased by the whole group reached 5039, and the total sales volume was 34 million 974 thousand. The total sales volume exceeded 1 billion 250 million yuan. Among them, 13 mainstream group buying websites such as Wo Wo Group, handover net and American group played the controlling strength.

Mr. Guo, head of the Xiamen encyclopedia group, is now the head of Wo Wo Group FuZhou Railway Station.

He said that in the light of market development, he finally chose to work with Wo Wo Group to build FuZhou Railway Station.

In fact, the operation of Wo Wo Group FuZhou Railway Station is done by the 100 passenger group's operation team. In the future, the users of the 100 passenger group will gradually turn to the nest, and then the 100 passenger group website will be closed.

"At present, we have a turnover of around 3 million yuan per month in Fuzhou, and the number of operation teams is more than 100."

Mr. Guo admitted that some small group buying websites were simply unable to afford to buy, so they either closed down or could only wait for acquisitions. "At present, the group buying market has entered an integrated adjustment period."

Mr. Guo's views have also been recognized in the industry, and Mr. Wang, a person in the industry, said that many of the group buying websites were in fact an inevitable trend from the start of the vibrant and passionate to the current collapse and layoffs.

"Because in any industry it is unlikely to accommodate so many enterprises, according to the latest statistics, there are more than 5000 group buying websites in China, so it is not normal to have so many enterprises in such a very fragmented field."

"At the beginning, the technical threshold, capital threshold and operational threshold were relatively low.

But after all, group buying website is different from traditional website. Its business volume and profit point need to be carried out through offline operation.

Once we lose the support of capital and huge manpower, we can not expand our business, only face the fate of being shuffled.

The jungle is normal in the industry.

The industry insiders Miss Cai said.

{page_break}

Consumer reminder

We should be vigilant against new websites and wait until the deadline.

Reporters recently learned from the provincial Consumers Association that in recent years, complaints about online shopping have been showing growth momentum.

From the content of complaints, network disputes, lack of after-sales service, product quality defects, timely refund, counterfeit products and other disputes are the focus of complaints.

From the point of view of complaints, many of them are also related to group buying websites.

According to the statistical information of the BCP credit complaint center of China business credit platform, there have been many cases of disappearance of volumes since the beginning of this year. For example, an Euler group bought a group buying card in September 14th of this year, but consumers could not receive the fuel card after payment. The website was closed at the end of September.

As of October 9th, by netizens preliminary statistics, about 250 netizens were cheated 28 yuan.

Because group buying website adopts prepayment mode of consumption, this risk is relatively larger for consumers.

So how do consumers avoid their own interests to be hurt in the collapse of the group buying website?

Fuzhou industrial and commercial department reminds consumers that we should inquire about the reputation of the website, the qualification of ICP and the nature of the unit.

If the website is directly issuing payment links or directly remitting money, it is recommended to participate cautiously.

As for the settlement of disputes, there is no clear legal provision for online group buying in China. Therefore, once the rights and interests are damaged in the online group buying activities, we should clarify the legal relationship under the guidance of professional organizations or professionals, and choose the right path to protect the rights, and minimize the cost of safeguarding rights.

In the interview, Fuzhou local group buying industry insiders also gave their own suggestions. One is to try to choose a national large website or a good vertical station with local word-of-mouth, and to be vigilant against new websites. Two, it is necessary to communicate with other netizens through the navigation station forum as far as possible before ordering, to know whether there have been complaints disputes. Three is to consume as soon as possible, do not wait until the end of the validity period, and avoid "long night dreams".