Models Leave London For Milan&Nbsp; London Fashion Week Encountered Model Shortage

Due to the schedule, London Fashion Week in Spring and Summer 2012 was attacked by New York and Milan Fashion Week, and fell into a dilemma in the opening and closing days“ Model shortage ”Crisis. On the one hand, due to attending Marc Jacobs fashion show and Gucci interview, a large number of well-known models could not fly to London Catwalk; On the other hand, London Fashion Week The decline of influence is an indisputable fact.

　 Model abandons London and runs to Milan

It started with the postponement of Marco Jacob's fashion show. because hurricane irene As a result, Marco Jacob postponed the fashion show at New York Fashion Week to the evening of September 15. After Marco Jacob's show, the models had no time to catch the flight to London, so they could not attend the London Fashion Show on September 16.

Carolie White, founder of London Premier Model Agency, said: "Not one or two models failed to attend London Fashion Week. Mark Jacob made many models wait for his show, so these models could not come back. For many models, they lost all the shows on the first day of London Fashion Week. What's more, Gucci suddenly asked many models to fly to Milan on September 17 to participate in the audition. If they were interested, there would be a second round of interview on September 18, and then on September 19, they would start the audition. This means that many models will leave London Fashion Week directly. We simply do not have good models to show for London Fashion Week. "

Brand shows such as Todd Lynn, Temperley London, Erdem, Aquascutum, and Michael Van DerHam were greatly affected at London Fashion Week. A spokesman for Todd Lynn said: "We lost 19 models, many of whom have tried to dress. When we called to ask where the models were, we got the answer that they had all flown to Milan. The large amount of advertising investment in New York, Milan and Paris Fashion Week made London Fashion Week no one paid attention to it, and we had no influence at all."

Due to the departure of a large number of models, London's fashion shows were in chaos, and the beginning and end of London Fashion Week fell into a serious "model shortage" crisis. Many affected designers and brokers began to blame the British Fashion Association for not properly arranging the schedule of London Fashion Week.

　　 Embarrassment of London Fashion Week

In the schedule of the four major fashion weeks, the schedule of London Fashion Week and the two fashion weeks before and after was very tight, and even two fashion weeks on the same day "collided", resulting in a serious shift of resources to New York and Milan fashion weeks.

Why did the models choose to skip London and go straight to Milan? Some people blame it on the unreasonable fashion week schedule. Although Milan is also protesting the fashion week schedule, it is an indisputable fact that the influence of London Fashion Week is declining.

London Fashion Week, which always flaunts a new image, has always been an "experimental field" for new fashion designers Indulgence In the trend of "we are not New York, we do not want business". But after peeling off the cocoon, it exposed the weak core that form is more than content. In any case, the rejection of business makes London Fashion Week less influential in business than New York Fashion Week. Most fashion editors and buyers in Asia and America will not take the time to watch the show.

The lack of heavyweight designers is another important reason for the declining influence of London Fashion Week. Although in an environment that encourages individuality and innovation, many outstanding designers have emerged in the UK, including Vivienne Westwood, Stella McCartney, and the late talented designer Alexander McQueen, most influential designers have moved to Milan or Paris for the show. Because there are many famous designers from both places, they can easily attract the attention of the whole world. Compared with Milan and Paris, London is undoubtedly starlit.

For models, whether they can show off for these famous designers will directly affect their future development. For example, the top50 ranking of the authoritative model website model, which is directly related to the model's value, whether to participate in the heavyweight designer show is one of the criteria. Models certainly don't want to miss the shows of such brands as Marco Jacob and Gucci.

What's more, for many models, going to London for a catwalk may mean that they can't earn anything and have to bear some debts. Because each model has to attend more than 20 auditions when flying from New York to London, and they need to pay 250 pounds a day. They can get 100 pounds from the new designer, and the most popular model can get 5000 pounds at most, but they can get 10000 pounds in Milan and Paris.