Opening Two Days &Nbsp; The First Chengdu Clothing Discount Sales Volume To Break Tens Of Millions.

The first Chengdu brand clothing discount exhibition opened two days ago, and sales of goods exceeded 10 million yuan. Among them, the sales of men's clothing brand reached 5 million 630 thousand yuan, while the women's clothing brand handed over 4 million 520 thousand yuan.

Ultra low discount attracts urban trend

And previous types clothing Compared to the exhibition, the biggest difference of the Chengdu brand clothing discount show is that there are more young faces in the exhibition hall.

In view of this situation, the responsible person of the organizing committee explained, "Chengdu as a fashion capital and Exhibition capital, clothing related exhibitions have been developing for a long time. But for many reasons, many of the exhibitions we hold are mainly low-end brands. This situation is obviously not suitable for young people's demand for exhibitions, causing a fixed impression of middle-aged and old consumers, and a large number of young consumer groups. The responsible person said that the upgrading and transformation of the exhibition is an inevitable trend in the future. The proportion of similar exhibitions will gradually decline. "This time we hold the first famous brand clothing direct selling exhibition, which is a real name. We should really attract the urban white-collar workers to the exhibition."

Famous brand direct sale is just for gathering popularity.

According to the introduction, the scale of this exhibition, the category and the discount are the first time in the similar exhibitions held in Chengdu. Brand clothing, shoes and bags have been eliminated by the way of direct selling by manufacturers, and they have come up with ultra-low discount promotions. Xie Li, director of Hangzhou silk brand times art monk, told reporters. brand I have never participated in any exhibition before in Chengdu. I can only buy it in a large business super market. "This time we brought the Qiao Qixin series, Chengdu has not yet started to sell, and has given an ultra-low discount of 65% off, that is, we want more people to understand our brand."

"The purpose of our exhibition is to establish a brand image and basically bring our latest styles." Luo Qian, the man in charge of Busen menswear from Zhejiang, told reporters that their main style price was between 400 and 500 yuan. Basically, they gave a promotional price of less than 200 yuan. The special price shirt gave the original price 278 and the discount price 35 super low price concessions. "We only represented Zhejiang enterprises in Sichuan at the Western Conference. This time we hope to expand the brand influence through the exhibition to open Chengdu and even the entire southwest market." On the other hand, men's clothing brand men's eyes from Guangdong also told reporters that in order to start the brand exhibition, "we have never sold discount stores in Chengdu before, and almost all of them have offered a promotional price of 30 percent off."

It is reported that the first China Chengdu international brand clothing Direct selling exhibition It will be held until August 7th. A variety of promotional activities will be held in the nine day exhibition, including 100 tickets for Jacky Cheung's Chengdu concert.