Chinese Visitors From Milan Men's Wear Week

In the summer heat wave, the 2012 spring and summer issue of the four fashion week began in Milan. Unlike many Chinese models in the previous season, there were not many Chinese models in the Milan fashion week from June 18th to 21. The importance of brands to the Chinese market was reflected by celebrities. For example, Zegna, who had entered the Chinese market for 20 years, invited dawn as a special guest. Armani invited Kaneshiro Takeshi. Port invited Deng Chao, who had just finished her marriage, though not like the Chinese female stars in Paris fashion week.

Apart from the stars, there are also some unexpected "Chinese visitors" in the fashion week of Milan this year -- students from the design department of Tsinghua University. The cooperation between Gucci and the design department of Tsinghua University quietly began in Milan. More than 10 Tsinghua students joined the fashion week as a guest of Gucci, and visited the design studio and factory of Gucci to get a close understanding of the design and operation of the first-line brand. Compared with the invited stars, Gucci seems to be more effective.

Italy is the fabric capital. This release has brought more innovative technology fabrics and thrown away the design. This fashion week has a high technology content. Hi-tech resin silk Microsilk, cotton and silk blended Silkco, whitening fabric with sunlight whitening effect, and fabrics with "enamel" and "glue" effect are all the trends in Milan these days. Men's clothing seems to be on a hi-tech functional road, coupled with the retro style and the refreshing spring and summer special features.