The Second TOUGH Jeansmith Creative Design Competition

Hongkong fashion giant Bauhaus group's Chao TOUGH Jeansmith has always been adhering to the concept of innovation and variety and all-round design. Whether it is the overall effect or detailed construction, the work created is low-key but creative.

TOUGH's image poster has always been strong, rebellious and subversive, which is a comprehensive interpretation of the spirit of innovation.

Following the successful design of the TOUGH design competition last year, the excellent exhibition and awarding ceremony of the TOUGH creative design competition were held in the Yi Fu building of Donghua University on the afternoon of April 2011 22ri.

The subversive force of cowboy originality has swept Donghua University Fashion Institute again, leading the trend of creative design, and once again the practical and aesthetic fashion world.

The works in China are inspired by different ways and combined with various methods. The new idea is infinite and amazing: the traditional Chinese paper-cut patterns combined with modern skeletons, simple and fashionable processes that look like the lace effect, or break the traditional segmentation, turn the trouser tubes into multiple angles, create a dynamic feeling, add black and white markings into the fabric, enhance the feeling of layers, add bags and bags to decorate, add interesting elements, or extract elements such as military fences and iron nails and large headlights in Guantanamo prison, and integrate the violent and military styles into the spirit of indomitable struggle, just like the brand spirit of TOUGH. 2011 the TOUGH Jeansmith creative design competition was collected and directed after the original design draft. The exhibition is mainly about the creative design and production of cowboys.

Such new designs, whether they are connotations or forms of expression, not only allow people to admire the whims brought about by the collision between cowboys and art, but also break through and innovate the brand spirit themselves. The connotation of TOUGH is no longer confined to rebellion and destruction, and it changes people's values in advance, which has been a baptism of people's minds and has become a spiritual explorer in the social trend.

I believe that every year's "TOUGH Jeansmith creative design competition" will bring new inspiration to the new generation of college students.