Taiwan Online Shopping &Nbsp, The Industry Actively Layout The Mainland

Finger, merchandise is delivered to the door.

Attack business opportunities

"Every day I visit YAHOO website and see that new products or things I like will be clicked to buy."

Miss Zhang, who is engaged in secretarial work in Taipei, said, "I can't stop it. I spend about NT $10 thousand a month."

"Online shopping has many discounts, and it can also be compared in many ways.

Pick the items you like, and the other person can send home to the home to save energy and time.

It would be more appropriate for me to go out to the streets.

Netizens, who are called "Coldplay", are engaged in online game technology support in Taipei. Most of them are online. They are among the most potential buyers of online shopping.

In early January, MasterCard released the online shopping index. Taiwan and Hong Kong and Macao were the most active buyers in online shopping.

Before, Taiwan's survey of the online shopping situation on the island also showed that nearly 90% of the workers had been shopping online, and they bought 1 times on the Internet in an average of two months, and each person spent an average of NT $2520 per month.

In terms of online shopping items, the survey results showed that respondents in Taiwan were most interested in "books", followed by "household appliances and electronic products" and "clothing".

Over the past year, the growth of online shopping apparel in Taiwan has been phenomenal.

Online shopping costumes take the cottage route, the design of imitation clothing magazines, create popularity with low price and fast network delivery.

Mr. Lu, a member of YAHOO's website, said that many new websites are actively attacking business opportunities in the new year.

The "home Festival" products are very popular. Many websites launch the "Spring Festival not to close" activities, which will continue to ship during the Spring Festival, so that consumers can easily shop.

With the improvement of Taiwan's economy, we are looking forward to buying gas in the new year, and the performance is expected to grow by three to 40% over the same period last year.

Online shopping carefully deceived

What is the biggest fear of online shopping? Of course, we are worried about the safety of online pactions and the quality of online shopping products.

Poor quality can be returned, if cheated is a very heart blocking thing.

It is reported that over 20% of the office workers in Taiwan have been cheated by online shopping.

One of the bigger cases of being cheated is that a Taiwan doctor bought online toast bread and was defrauded of NT $12 million, the most expensive toast in history.

The head of a high-tech company in Hsinchu, Taiwan, has a Ph.D., and at the end of November 2010, he bought a French toast with "delicious to tears" in online shopping and credit card payment, which costs only NT $99.

Shortly afterwards, the woman calling himself "shopping website accounting" called that he had been wrongly classified as "installment payment", and his bank account would be deducted continuously. He had to call the bank to cancel the payment. Then, "calling himself a manager of a bank" calls him to the ATM cash machine of the post office to "cancel installment payment".

He followed the instructions step by step and cheated 12 million yuan NT dollars.

Netizens say they usually choose sellers who have better reputation and try to ask for cash on delivery.

"Be very careful about things that are too cheap."

Active layout of the mainland

Now Taobao Taiwan Museum, has collected more than 100 Taiwan online stores.

Tokyo clothes, orange bears, sky blue small Taiwan...

With the increasing cross-strait exchanges, Taiwan's online brand is also quite popular in mainland China. The number of online store "collection popularity" is tens of thousands, while the high number is hundreds of thousands. The mainland consumers' awareness of Taiwan's Internet brand is quite high.

Taiwan online shoppers are enthusiastic about online shopping. Why do Taiwan stores even have to layout the mainland? "There are about 14 million Internet population in Taiwan, but only 7 million people pay for online shopping. Although the growth rate of online consumption is fast, most of them go to large online shopping centers.

Small websites are very hard to operate, the main reason is that Taiwan can only do 7 million people's market. "

Zhan Shengsheng, general manager of Lan Xin Technology, said.

At the end of last year, the website of "Taiwan Tong" of Taiwan Lan Xin Technology Company announced cooperation with Fujian Taiwan genuine product network platform.

Zhan Shengsheng said that "Taiwan Tong" has been working with Alipay, the largest independent third party payment platform in the mainland, and Alipay 470 million members can pay for shopping in the "Taiwan Tong" mall platform.

Mainland Jingdong mall, Taobao, Taiwan genuine product network and bank mail order are all partners of Taiwan Tong.

"Taiwan's marketing mode and product characteristics are our advantages."

Like Zhan Shengsheng, Taiwan online stores and related businesses are optimistic about the huge market potential of mainland China.

"To get a slice of the online shopping market in the future, the mainland must first plan."