Merchants' Promotion "Play A Marginal Role" And Consumers Don'T Buy It&Nbsp; What'S Wrong

　　 In the summer and autumn, many clothing retailers are engaged in ultra-low price promotions. Mr. Yang, the consumer, reported to this newspaper that some clothing retailers located on the third floor of Xiaolan Daxin Xinduhui are offering a 10% promotion slogan, but the original price is more than 1000 yuan. Mr. Yang questioned the authenticity of the promotion. The reporter learned from yesterday's visit that many consumers have become numb to this traditional promotion method, and some even doubt that the original price of the promotional products is so high?

　　 business  Discount is only for clearing inventory

On the 3rd, the reporter came to Xiaolan Daxin Xinduhui, the third floor mainly engaged in clothing business. The reporter's visit found that the vast majority of businesses were selling at a discount of 6.5%, 50%, 3.5%, and 20% in the slogan of seasonal sales promotion, and some businesses directly marked a 10% discount promotion card. The reporter entered a men's clothing store that was promoting at a discount of 1% and found that a woolen vest with ordinary feel was priced at 1388 yuan. The waiter of the clothing store explained that the discounted goods are inventory goods, and the discount range is relatively large. When the reporter asked about the pricing standard, the waiter said, "The price is determined by the commodities, and different commodities have different prices".

The reporter then walked into a house Women's clothing The clothing store is also under the slogan of 30% off sales promotion. The reporter also found that the list price of discounted inventory is also sky high, and some are even much higher than the price of new products. The waiter in the store said, "The price is determined according to each commodity, and has nothing to do with new or old products.".

Citizens used to be interested, but now they don't buy it

However, as for the discount and promotion activities of the third floor merchants of Daxin Xinduhui, the reporter learned in the interview that there are many people who do not buy it. Ms. Huang, a citizen, said that she often went shopping in Daxin Xindu Hui. Earlier, she was interested in the discount and promotion of these stores, but after many comparisons, she was not interested.

According to Ms. Zhang's shopping experience, most of the discounted clothes are sold at discount after the merchants tear off the price tags printed by the manufacturer, print new prices on the clothes themselves. Ms. Huang said that, generally speaking, the price printed by the merchants themselves is much higher than the price on the original clothes. In this way, even if the clothes have a large discount, the merchants are still profitable.

Mr. Yang, a citizen, said, "I feel this consumption is a deceptive behavior". In the summer and autumn, I wanted to buy discounted clothes in Daxin Xinduhui, but after comparison, I found that there was very little difference between the price of discounted clothes and that of regular priced clothes sold in other stores, and some clothes were even more expensive than those in other stores.

Industry insiders consumer Don't blindly believe in discounts

"Making money is the purpose of opening stores, and no one will do businesses that are unprofitable or even lose money." Xiao Huan, a citizen who once did clothing retail business in Xiaolan Shunchang Department Store, said that it is normal for clothing stores to buy new goods frequently in order to adapt to the changing seasons and fashion trends, and to reduce inventory, it is normal to discount and promote the returned funds, However, it is not appropriate to attract consumers with the gimmick of selling at a loss.

Xiaohuan said that consumers should not blindly believe in the promotion of discount promotions by merchants. For example, the common behavior of making up the original price before, "a pair of pants was made up to be 258 yuan by merchants when the original price was 146 yuan. In this way, consumers not only did not buy affordable goods, but might have to pay more than before the discount".

It is difficult for the regulatory department to define whether it is false propaganda

In this regard, the staff of the 12315 Consumer Complaints and Reporting Center of Zhongshan Administration for Industry and Commerce said that the behavior of individual businesses to conduct propaganda in the form of "false discounts", "minimum prices" and other ways is "playing a marginal role". If the so-called "1% off" and "2% off" goods are legal products, it is difficult to define whether they have conducted false propaganda. The Consumer Council recommends that consumers should carefully compare the products of other businesses when encountering similar phenomena again.