Yin Lijie: At Present, "Monomer Operation Capability" Does Not Measure The Low Profit Standard Of China'S Clothing Industry.

For the current stage of China's garment industry, the monomer operation capacity is no longer a measure of all standards.

With the upgrading of industrial concentration, high-quality industrial resources will continue to concentrate on dominant enterprises. These advantageous enterprises will continue to consolidate their dominant position in the operation of the industrial chain.

At the same time, around these advantageous enterprises, various industrial chain partners will continue to cluster. They will be combined into a new competitive system through the way of network collaboration. The "atoms" of these strategic alliances are mutually restricted and standardized through the standardization process, and the appearance of the "ecological community" under the guidance of brand enterprises is gradually emerging.

As the leading brand in the industrial chain, what kind of changes will the brand depend on the industrial chain and bring to the industrial chain? The mature automobile industry has many reference meanings for the clothing industry.

Many famous automobile brands now turn their cars to others. They only retain their brands and rely on them to maintain a large number of enterprises, but no one stands out to "make an independent". In fact, they form a national industrial chain similar to ecology.

For the current stage of China's garment industry, the monomer operation capability is no longer a measure of all standards. China's apparel industry is gradually forming an industrial chain similar to the automotive industry.

The emergence of a large number of light companies and fast fashion enterprises is a witness.

Wu Huijun, chairman of Ningbo Bo Yang Garments Co., Ltd., said: "in the industrial chain, due to the difference between their respective division of labor and risks, their prices are different. This difference is reasonable.

The enterprises in each garment industry rarely cover the whole industrial chain, and most of them are only part of the industrial chain.

The key is to find out where you are and do what you are good at.

Famous "

"To improve our position in the world industrial chain, we must first improve our industrial chain."

Wu Huijun said so.

He believes that many industries in China lack the ability of independent innovation. China can produce BMW and produce iPhone, but this does not mean that China's industry is advanced and competitive. Only when China develops its own "iPhone" and makes its own "BMW", can it improve its position in the whole international industrial chain.

The industrial chain of textile and clothing is also the same. The integration of textile and apparel industry chain can not be completed by a single factor. It is also a systematic project that brings together elements such as logistics, information flow, capital flow and so on.

The interest alliance is the foundation of the integration and innovation of the industrial chain. It is precisely because of this that any part of the "immoral" or "non green" may lead to the whole body, causing the entire industrial chain cooperation network to be in crisis.

Therefore, in the era of brand management, we should not only pay attention to what products we produce, but also focus on what materials and ways to produce products. We should not only pay attention to the promotion of labor productivity, but also pay attention to harmonious production relations. We should not only pay attention to the quality and performance of products themselves, but also pay attention to the social value of products in the consumption process, and guide healthy and sustainable life style.

The final product of the global brand clothing supply chain is the brand, and all the nodes of the supply chain should be branded. Only by brand development can we truly integrate into the brand supply chain.