Herm S Hermes Brand Story

It is Hermes's consistent aim to make all products to the best and the most beautiful.

At present, Hermes has 14 series of products, including leather goods, bags, scarves, clothing for men and women, perfume, watches, etc. most of the products are hand crafted. No wonder some people call it Hermes's products with profound thinking, noble taste, rich connotation and exquisite workmanship.

These Hermes products are distributed into more than 200 stores in more than 20 countries and regions in the world, and melt into the fast-paced modern life, so that the world can return to the traditional elegant embrace.

After more than 160 years of vicissitudes, the Hermes family has gained popularity through generations of joint efforts.

As early as twentieth Century, Hermes became a typical representative of French luxury consumer goods.

In 1920s, Amir, the founder of Thierry Hermes, once evaluated Hermes brand: "leather products create a tradition of movement and elegance."

At first, Hermes was only a specially decorated barn shop specially built for horse drawn carriages in the city of Paris (from the Logo of Hermes).

At the Paris exhibition held in 1885, Hermes won the first prize of such products.

Since then, Emil Charles, the son of Hermes, has built a store, producing and selling saddles and other items and starting retail business.

With the emergence and development of vehicles and other means of pport, Hermes began to turn its production into the production of other products, such as wallet, travelling bag, handbag, watch band, and some auxiliary accessories such as golf, polo, hunting and so on.

Hermes brand all products choose the best high-grade materials, pay attention to process decoration, detailed ingenuity, with its excellent quality has won a good reputation.

In the history of Hermes, another sensational news event was the zipper style Golf Jacket designed for Prince Welsh in 1920 and became the first successful leather garment design in twentieth Century.

Jean Gen and Robert Dimma, the fourth generation inheritors of Hermes, developed new products such as perfume and head stickers on the basis of their leather products. By 1960s, the growing Hermes company also had various kinds of fashion and perfume products.

In 1970, Hermes was only a pure handicraft family factory, but 15 years later, the Hermes brand has developed into a super multinational company which produces high quality products. Its turnover has expanded 5 times. Now, the scale of Hermes is expanding.

Age of creation: 1837

When did he enter China? He entered China in 1996 and opened his first Hermes in Beijing.

Creator: Thierry Herm s

Company headquarters: 24 rue du Faubourg Saint-Honor e, Paris, France

Women's wear designer: at the end of the 90s, Martin Margiela was the design director of women's clothing of Hermes. From 2004 onwards, Jean-Paul Gaultier became the director of dress design, and officially left after the end of the 2011 spring and summer fashion week in October 2010. Christophe Lemaire became the chief designer of Hermes (Hermes) women's wear.

Men's wear designer: Veronique Nichanian (Veronique Nichanian)

Country: France

The inspiration of Hermes's trademark design was inspired by Emil s, a third generation descendant of Hermes, who collected the work of "four carriages and horse boys" painted by Alfred Dole.

The picture is a two wheeled four wheeled carriage, which is controlled by the owner himself, while the horse boy is on the side, while the owner is in a virtual position.

The implication is that Hermes offers first-class products, but how to display the characteristics of commodities requires consumers' understanding and control.