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Tennis Market &Nbsp; Many Brands Compete With Each Other.

2010/9/17 15:32:00 52

Whether it's traditional sports basketball, soccer, volleyball, table tennis or table tennis, it seems that sports all over the world.

brand marketing

There is always no need to "take the ball to talk about things", and the recent round of domestic sports market competition is another kind of ball game "tennis".

from

Erke

Vigorously sponsored Shanghai masters, Madrid and many other events, and then to Anta to join hands with Zheng Jie to deduce many wonderful, and recently PEAK announced the WTA (International Women's Professional Tennis Association) into the flag, and even the domestic sporting goods giant Lining, also refused to let the tennis market, to the "big sports" goals and so on.

Tennis, which is small in size, has also set off a four strong competition in the domestic sports market.

According to a set of survey data from the China Tennis Association, 130 million people in China are interested in tennis, and 5 million of them play tennis regularly.

The international tennis tournament held in China also includes Shanghai masters, China net WTA, China net, Guangzhou Open tennis tournament, ITF international tournament, ATP, WTA and other sports alliances.

This brings huge business opportunities to China's tennis market.

"Whether it is Lining, Anta or

Peak

All of them have increased investment in tennis resources. The purpose is to improve the brand image of domestic comprehensive sports. We hope to expand the brand image of domestic sports through the professionalism of tennis equipment.

At the same time, the definition of tennis in the eyes of the Chinese people is defined as the aristocratic movement, and the fashion movement in Europe and the United States. With the help of tennis resources, the process of brand internationalization is accelerated.

Earlier this month, PEAK held a press conference in Guangzhou, officially announced the signing of the international women's professional networking WTA Tour Asia Pacific official partner, and signed WTA star Olga Gwatersova, marking the PEAK campaign officially extended to the tennis professional field.

In the past few years, Hongxing Erke, which is committed to building the first brand of Chinese tennis equipment, has been looking for breakthroughs in the tennis project, making its own characteristics and constantly shaping its own international brand positioning.

And PEAK's "foot in" believes that the tennis market will start a new competition.