Xu Zhihua, The Rich Two Generation, Proved That He Was Not A Playboy.

In seven months, Xu Zhihua is going to be a father.

Ever since his wife became pregnant, he has been at home with her every weekend, chatting, watching TV and playing mahjong, even if he is in a daze.

He felt that this was his responsibility for being a father.

In June 21st, Xu Zhihua went to Beijing on business.

The ends of the family and career, the balance, make many people's puzzling subjects, harmonious in this man who just passed away.

Nine years to reverse the "two generation" derogatory sense

10 years after graduation, he gained 50 pounds. As PEAK group CEO, Xu Zhihua took care of the family industry created by his father Xu Jingnan.

Xu Jingnan spoke with a very strong voice, and from time to time he would cooperate with a wide range of gestures.

Xu Zhihua, who is a lot of people, has a lot of bookish spirit and looks more like a professional manager.

In the mid 80s of last century, a number of private entrepreneurs were now in the first half of the year.

Xu Zhihua's life trajectory also made a "successor to the rich two generations".

Before graduating from college, when his classmates were worried about finding a job, he abandoned the appointment letter of HUAWEI. He chose the HUAWEI group, which was founded by his father, Xu Jingnan, and has already made a name for himself, starting from the front line of the store.

This may be the stage for Chinese business to go through.

All entrepreneurs will grow old, and all enterprises will undergo the pain of pformation. The new business world is longing for the two generation of heroes.

Their success or failure depends on whether they can maintain or even create greater wealth.

In this process, a spirit should be commended. They begin to take the initiative to take responsibility, communicate initiatively, learn to persist, and learn to compromise.

In this way of inheritance and development, the first batch of enterprises in China has come to a new stage.

In June 21st, at the venue of Beijing International Hotel, speaking of the year of PEAK's listing in 2009, Xu Zhihua told us with a loud voice: in 2009, it was a very unusual year for PEAK. It was founded 20th anniversary, Hongkong listed and terminal stores were over 6000, and the growth rate of 51.6% with a high level of business was high.

From the initial positioning of "the two generation of rich" and the achievement of a series of achievements, so far, Xu Zhihua has been sitting down steadily.

Xu said that people used to call him "rich two generation" or a derogatory term. After nine years of hard work, he was able to show everyone's appreciation of the "two generation" with his own ability.

Among his friends, there are many people who are taking over. "Many of us are founded by our parents. I think everyone is very good. They are serious about their work, and they want to create a career," he said.

Some of my friends are working hard. "

To fulfill corporate social responsibility is not just "good deeds".

Even if Xu Zhihua did not enter the company, PEAK's annual sales volume was 100 million yuan.

Basically enough for him and his brother to eat and wear all his life.

But Xu Zhihua said frankly that his sense of responsibility and achievement encouraged him to shoulder heavy responsibilities.

The first is family.

My family runs this family business and I have the responsibility to reboot and develop it.

It is also a responsibility for employees. If you develop well, more employees will have a more stable working environment.

Men should pursue their sense of achievement.

A man living in this world, you want to enjoy, very relaxed.

But career is the foundation of your foothold.

Since its inception, PEAK has always been concerned about the people's livelihood, and has never stopped its pace on the road of philanthropy.

Over the years, it has been insisting on giving donations to the community in the form of charitable donations and the promotion of national sports.

In Xu Zhihua's view, an enterprise should fulfill its social responsibilities, not only by observing the laws and regulations and doing "good deeds".

He said that every well run enterprise would do public good, and a cheque could be exchanged for the praise of the media and the public. However, corporate social responsibility and charitable donations are very different.

PEAK's corporate social responsibility strategy and achievements, the State Council Counselor's office special researcher, the Chinese people's (private) Enterprise Research Association consultant, and the president of the China Association of private enterprises Bao Yujun said: "PEAK led by PEAK is advocating a sustainable social responsibility practice concept, such as offering PEAK's basketball development plan for the youth, providing comprehensive career development plans for PEAK employees, putting forward environmental protection requirements for the supply chain and distributors, and providing training for PEAK business school, etc., which reflects the deliberation of PEAK in implementing social responsibility."

When a reporter asks questions, he points directly to the problem.

Xu Zhihua said that he did not consider corporate social responsibility as a strategy of PEAK marketing, but he was more willing to regard corporate social responsibility as a responsibility and a firm commitment behind corporate behavior.

In the future, he and his PEAK will continue to create more profits for shareholders and actively implement corporate social responsibility in line with the idea of creating satisfaction for consumers, win-win cooperation with supply chain and common growth with employees, so as to promote the overall upgrading of China's sporting goods industry.