Quan Enterprises Grasp The Popular Trend And Control The Speech Power

　　 With the frequent launch of sub brands of "fashion" elements, various well-known sports brands in Quanzhou began to enter the fashion field. Recently, 12 Shishi enterprises selected accessories samples, accounting for about two-thirds of the total samples in the accessories exhibition area of the 16th China International Textile Fabric and Accessories (Autumn and Winter) Expo in 2010. Grasp the voice of popular trends to compete for new markets, Quanzhou Enterprise Show strong strength.

　　 cloth Look for a new business model

At the end of June, after opening two exclusive exhibition halls in Wenzhou and Changshu, Shi Rongji, chairman of Shishi Yibu, opened another high-end exclusive exhibition hall in Shishi, including fabric research and development, fabric fashion trend release, clothing design, and ready to wear display. This exclusive exhibition hall has become a microcosm of Quanzhou textile industry catching up with the trend.

"There are more than 1000 Shishi cloth shops. If you just sell cloth, the profit space will be smaller and smaller, and the pressure on the cloth shops to survive will be greater and greater." Many textile enterprises have been thinking about how to jump out of the traditional business model of selling cloth and look for new business models to improve profit growth.

"It is necessary to change the traditional business model of door-to-door sales and waiting for customers to come, and re operate with a new business model of 'selling fashion and design'." This idea has begun to spread in the stone lion fabric industry. Some insiders predict that in the future, there will be no longer monotonous cloth displays in the fabric exhibition hall, but personalized three-dimensional fashion ready to wear.

At the industry level, various textile bases rely on Haitian, Gage, Longcheng and other enterprises to drive the industry to grasp the trend in a wider range. Not long ago, the national weft knitting product development base, the national textile product development center T-shirt product development base, and the national sports and leisure fabric weaving development base settled in Quanzhou for many years passed the re evaluation. What attracted the evaluation team in the re evaluation was that each base, through years of accumulation, had formed the function of formulating clear new product development plans for the purchase season based on the analysis of popular trends. The person in charge of Gage Weaving and Dyeing said, "Next, we will carry out the declaration of national technology centers and related scientific and technological awards, and strive to stay ahead of the industry trend."

Sports brands take in "fashion" elements

stay Anta In sports brand stores such as Hongxingerke, CBA-V5N, you can see clothes with complex colors, sports clothes with waist design, and even fashionable clothes such as pleated skirts with color pantyhose. For some time, Quanzhou sports brands have launched sub brands of fashion lines, and the previous concept of "sports" has added a lot of "fashion" elements. The flexible and comfortable functions of sports, combined with the modern colors and close fitting tailoring of fashion, have become the fashion guidelines of sports brands.

The sub brand "ERKE PLAY" of Hongxing Erke integrates music and fashion into the main brand image; CBA-V5N, with the original intention of complementing CBA's main brand, enters the market with fashion steps; In Anta Sports Life Hall, children's sporting goods and fashionable sporting goods have become a consumption hotspot.

"The consumption of Chinese people tends to be diversified, and the demand for fashionable and fashionable sports goods will become greater and greater," said Zhang Tao, vice president of Anta (China) Sports Goods Co., Ltd, "There is no contradiction between sports and fashion. A sports brand should define its sports positioning, bring the technological content and fabric materials used in sports to lifestyle, and combine practicality, durability and fashion to seize the casual wear market."

　 It is worth noting that while introducing the "tide" element, the positioning of the main sports brand is still the core of each sports brand. Tan Qibing, the head of the brand of Hongxingerke Sports Goods Co., Ltd., said: "The product research and development ability must keep up with the pace, and must be divided and combined in a proper way. It must ensure the complementary relationship between the single store and the comprehensive store, and fully consider the proportion of professional products and fashion products, so as to avoid confusing consumers' vision and causing the consequences of unclear brand positioning."