How To Understand Customer Psychology In Clothing Sales

In the process of clothing sales, shopping guides improve their sales and service skills. The most effective way is to find out the psychology of the guests and get a thorough understanding of the guests' psychology. If you can't feel the guests' mind, you will get twice the result with half the effort and hold the ox tail.

It is very important for salesmen to study sales and improve store sales and salesmen. It is very important for a salesperson to master the skills of selling clothes. First of all, we should pay attention to the skills of recommending purchases.

Besides showing the costumes to customers and explaining them, the salesperson also recommends clothing to customers to arouse customers' interest in buying. The following methods can be used for recommending clothing:

Skill 1, when recommending must have the confidence, recommends the clothing to the customer, the salesperson must have the confidence, can let the customer have the confidence to the clothing.

Skill 2, suitable for customer's recommendation. When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

Skills 3, with gesture to recommend to customers.

Skills 4, with the characteristics of goods. Each type of clothing has different characteristics, such as function, design, quality and so on. When recommending clothing to customers, we should emphasize the different characteristics of clothing.

Skill 5, focus on the products. When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

Skill 6, accurately mention the advantages of all kinds of garments. When explaining and recommending clothing to customers, it is necessary to compare the different types of garments and accurately tell the advantages of all kinds of garments.

In addition to these tips for clothing sales, we should pay attention to key selling skills. Key sales are targeted. For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological transition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful. In a very short period of time, allowing customers to have the belief in buying is a very important part of sales. Key sales have the following principles:

Principle 1, starting from 4W. From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

Principle 2, the key should be brief. When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand. The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

Principle 3, concrete performance. According to the customers' situation, they should act according to their circumstances. They must not say the same thing. They only say, "this dress is good", "this dress you are most suitable for" and so on are too simple and general marketing language. Depending on the sales target, the way of speaking is changed. We should introduce different contents to different customers and make them suitable for others.

Principle 4, the salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.