How Should Enterprises Face Pformation And Upgrading Of Traditional Manufacturing Enterprises?

July 17th, long before

Yesterday, a group of business friends discussed the economic situation in the first half of this year. Lao Xu was also not as excited as other people.

Lao Xu said, "I really plan to retire, and I give my son to my factory to get some money to play.

Although, in recent years, IT, wind power, solar energy...

As soon as we listen to each other, the industry that feels very hot is famous in Zhejiang, Zhejiang.

"Like the ordinary people buy a house, this year looks expensive, can not go hand in hand, hesitant, originally can buy 50 square meters, now only enough to buy toilets, even less hand, has been in pain, has not decided.

This is also the pain of pformation and upgrading of traditional manufacturing enterprises. "

This is the pain of Ling Lanfang, chairman of the Silk Road Group, and also the pain of many enterprises.

The cost is getting higher and higher, but the price is not up. If we run to the left or right, we must make a decision.

A, which has been back in the past one or two years, is now unknown.

The concept of time is especially strong for business people, because every minute is money.

Jiang Huasheng has been sitting in his office staring out of the window recently. He is the helm of Shenghua warp knitting material Co. Ltd., the most annoying thing is not order, but the money he earned. If he was 3 years ago, he earned money and equipment, but now he hesitates.

Not far away from the new warp knitting company, Zhang Baoyang, the chairman of Haining Chao Da Warp Knitting Co., Ltd., is an activist in the industry.

In 2006, when the output value reached more than 200 million, he no longer invested in warp knitting factories. He turned his sights on the solar energy. It was risky to invest in high technology. In the financial crisis, the orders of export enterprises were suddenly gone. Zhang Bao Yang was on the second production lines. In June of last year, he quickly sold the solar energy enterprises and went to Jiangsu with a few friends to make a plot.

At that time, he dropped a sentence with reporters: "I am optimistic about the photovoltaic industry, maybe I will come back again."

"Recently heard that he (Zhang Baoyang) went to do photovoltaic."

Jiang Huasheng asked the reporter, "what are the good projects?" the words "Jiang Hua", which are mainly made of advertising cloth, are made by Jiang Wahson.

"Dozens of costs are worth tens of thousands of times."

"Before 2007, there was nothing to worry about. The conventional products were very profitable. In 2008, the financial crisis, then tightened financial policy became loose, buy several devices, take two orders to go on the horse, the national advertising material enterprises doubled."

Jiang Huasheng was very entangled at the moment. He counted off the reporters with his fingers. Before millions of equipment was put into operation, he could recover it in one year.

Jiang Huasheng also wants to invest in other industries. Wind power and solar energy are also coveted.

Finally, after thinking for a long time, I still do my old business, move the industrial chain upward, and produce PVC membrane myself, but the total investment is 270 million.

Looking at today's workshop full of load, Jiang Huasheng really worries. What worries him is when he can not worry.

B "

Wenzhou Lucheng District, China shoes capital, is another competition.

This summer, shoes are all

Last week, an interview with reporters said that a few years ago, more than 6000 shoe companies to more than 2300 now, Wenzhou shoe enterprises have experienced a shuffle, and now another new force is making efforts - high-end manufacturing.

"This trend has been very prosperous. This road is a must for many shoe companies."

Mr. Zhou, executive vice president of Kangnai group, revealed that in October, Kangnai had to launch a high-end brand, priced at more than 1000 yuan, with thousands of individuals and tens of thousands.

domestic

With the revival of the economy, raw materials are rising, and the price of products is not easy. Brand is the kingly way to upgrade traditional products, and this road is burning money, which requires courage.

Ling Lanfang, chairman of the Silk Road Group, has recently been said to be "infatuated without change."

Ling Lanfang said he put all his eggs in one basket and put in the new equipment, made high-end home textiles and shops. Recently, the new brand's home textile products terminal was launched into Hangzhou Tower.

A textile enterprise in Xiaoshan pformed into a garment brand, and wanted to enter Hangzhou Tower. As a result, countless people were sent to spend the money.

The money and energy spent in Hangzhou Tower can be imagined.

"Only high-end brands can ensure profits, but before they succeed, they can only throw money, and when the money falls, there is no bottom."

Ling Lanfang said that this year's plan, "Huan Sha" will enter 20 first-class cities this year, first-class shopping malls sales, but also in the country opened 20 direct win stores.

From 95% exports to 60% domestic sales now, from selling raw silk to now making brand terminals.

The pformation is very painful. Ling Lanfang smiled and said, "(house) does not buy this year, it will be more expensive next year."

Behind the sound of the machine is joy and sorrow.

"Our orders before June are all full, but orders after June have not yet arrived."

At the beginning of the year, the cities of Huzhou, Jiaxing, Ningbo and Wenzhou ran around to collect the materials of "spring" and saw the prosperity of the workshop.

"Not long ago, the PMI index has already come out, and has come down again. After a blowout in the first half of this year, the growth of enterprises has slowed down, which is also expected."

Ningbo Haitian Group propaganda director Wang Jinzhong said.

In July 1st, the PMI index released by China Federation of logistics and purchasing was 52.1 in June, down 1.8 percentage points from last month, the biggest decline in the same period.

The HSBC PM I index continued to down 2.3 percentage points to 50.4, slowing for third consecutive months and hitting a new low of nearly 14 months.

More noteworthy is that from the official PM I index of the 11 sub index, compared with the previous month, only finished goods inventory index rose, the rest of the index fell to varying degrees.

In other words, all indices indicate a slowdown in economic growth.

As a leading indicator, the PM I index is generally ahead of the real economy for 6 months or so.

Therefore, many enterprises are very concerned about PMI, "China's economy is likely to occur in six months after the emergence of multi field, multi industry synchronous slowdown.

And whether domestic demand slows down more or is external demand weaker? "

HOLLEY group senior executive said recently that he was often notified to participate in business seminars. With intuition, the central high level has been frequently inspected by enterprises, and the economic policy in the second half of this year will be adjusted.

The new order index in June was 52.1, down 2.7 percentage points from last month, and the purchase price index was 51.3, down 7.6 percentage points from last month. The new orders, purchase prices and corporate profits were compared comprehensively: from the 3 quarter to the 4 quarter, the new orders accumulated year-on-year downward trend with the base raising. This index is the same as the corporate profitability.

This year's economic recovery has provided an opportunity for enterprises to pform and upgrade. Many enterprises have grasped it. Many enterprises are still confused, prepared for a rainy day, ready for a big storm.