Taiwan Shoe Giant Baocheng Group Settled In Xiangfan

13, Taiwan

Site selection of the project

It is reported that Taiwan Baocheng group, the investor of the project, is the world's top 500 enterprise. The group is the core supplier of Li Ning Co, and is also a partner of Adidas, Nike and other famous sports shoes manufacturers.

At present, the high-tech zone has introduced 4 shoe making enterprises such as Xiangcheng shoes and Baocheng group, with a total investment of 2 billion 280 million yuan, and 70 million pairs of sneakers can be produced annually after delivery. The output value is 7 billion 500 million yuan, the profits tax is 600 million yuan, and 61 thousand people are employed.

Supplement:

Visit Chongqing Nanan, Bishan County, Tongliang county and other shoe making bases to find that Chongqing leather shoes still stick to three legs to strive for as much market share as possible: first, the whole national wholesale and local wholesale wholesale, the Chongqing leather shoes occupy the national market; the two is the OEM production, and many Chongqing leather shoes enterprises have done the OEM processing to reduce the risk of operation, so that although the profit is thin but the survival is guaranteed, the part of the export enterprises still insist on doing export in the Middle East, Western Asia and other countries without giving up the domestic market, although the export sales to the quality and production cycle are more strict, but the basic operation of the enterprises can be maintained.

Industry analysts believe that after years of development, leather shoes enterprises in Chongqing are more pragmatic, especially the industrial parks in Bishan and Tongliang have basically formed a scale. Dealers everywhere are more confident about the development of Chongqing leather shoes enterprises.

In view of many enterprises' OEM processing for foreign brands, which may affect the brand creation of Chongqing's local enterprises, some OEM manufacturers believe that creating brands is a long road and requires certain conditions, such as plant, equipment, talents, management, etc. only a company with certain strength can create a brand's bottom line.