Jarno Casual Shoes: Show Men'S Different Life

The vast majority of shoe companies blindly expand outlets, lack of unique product connotations and accurate market positioning.

Mr. Wang Zhiqing, general manager of Jarno, said: "Jarno aims at the huge business opportunities in the casual footwear market and implements a differentiated blue ocean strategy according to the casual footwear market.

Jarno aims to target the group of 28-50 year old successful men and provide a whole solution for this target audience.

The core consumer group of Arnold, whose business is successful, lives well, has a clear consumption demand and consumption concept, pays attention to high quality life, and pursues extreme classics. In the purchase of casual leather shoes, it mainly focuses on the comfort of clothing and the collocation of clothing, and has a higher degree of demand for casual shoes.

Jarno focuses on the "soft" shoe research, which highlights the comfort of casual leather shoes and integrates modern fashion elements to meet the needs of consumers.

Excellent classics, full of men's other life

At present, many styles of casual shoes market are unitary and can not meet the diversified consumption needs of consumers.

Based on the consumption characteristics of this age group, the leisure shoes are divided into leisure travel series, holiday leisure series and fashion life series, which fully meet the target group business gathering.

With the increasing number of modern business, holiday travel and leisure work habits, people are increasingly relying on multi-functional and convenient casual shoes.

The Arnie developer brigade casual leather shoes series insists on the perfect combination of business and creativity. With convenience as the design principle, it emphasizes light and generous, adopts the international fashionable style and uses soft fabrics to introduce the comfort and leisure style into the business travel, so that busy men in business travel can negotiate, travel and relax.

With the improvement of holiday system, more and more white-collar workers choose to relieve heavy workload during holidays.

Arnold launched a series of holiday and leisure to meet the needs of consumers in the holiday and gathering entertainment, adding elegant and fashionable elements to the design, paying attention to novelty in style, allowing men to be less serious and serious when they are gathering with their friends, showing the image of successful and prosperous men, conveying wise, fashionable and publicized lifestyles.

In the fashion life series, Jarno pays attention to fashion and health, injecting unrestrained and casual style of leisure, without exaggerated details and unique lightness. The style is streamlined, simple and not cumbersome.

The soles are cushioning and anti-bacterial, allowing the feet to breathe fully.

Select comfortable, scientific and technological, healthy fabrics and accessories, so that each wearer can feel the warmth, joy, nature and harmony when he goes shopping, plays and enjoys the heaven.

The creation of different styles of jarus makes the concept and connotation of the Arup closely connect with the ideal and mode of leisure life of consumers. It enables consumers to feel successful, prosperous, harmonious and healthy when buying Arup, thus establishing a firm and solid brand image in the minds of consumers.

Preemption of consumers' mental resources will win consumers first choice.