Jinjiang Holds The Selection Of "Excellent Supplier Of China Shoes Capital"

Sponsored by the Jinjiang Municipal People's government, the second "China Shoes Capital supplier" selection activities jointly sponsored by Jinjiang economic newspaper, Jinjiang Business Bureau, Jinjiang city commerce and Industry Bureau and Jinjiang Quality Supervision Bureau are in full swing.

　　自4月6日启动以来，在为期不到1周的公众投票中，活动共吸引超过60万张投票，规模超过首届。更多的优秀创新产品及品牌供应商展现在公众面前，引起各界高度关注。

During the activity selection stage, we learned about Xintai's new material, such as the seamless sewing cloth, black diamond's car stitched vamp, and Feng's food skin, and also felt the brand shoe material suppliers of Zhongyu, Cheng Long and a number of other brands who were against the trend. How did they create the gold content of the "two brand" brand with action. It is with the contribution of innovative materials and excellent brand suppliers that Jinjiang has a stronger international competitiveness in this complete shoe industry chain.

Industrial innovation "blooming"

With the first batch of outstanding shoe material suppliers represented by Huachang, Xintai and Zhongyu surfaced, we are pleasantly surprised to find that the integrity of the shoe industry chain in Jinjiang has not only complementation between shoe materials and footwear enterprises, but also suppliers themselves have formed a complete industrial chain. Whether in broad sense or narrow sense, the Jinjiang shoe industry chain is almost perfect.

In fact, the "Second China shoes excellent supplier" series selection activity is still a process of combing the footwear industry chain of Jinjiang. Compared with the first session of last year, the biggest difference between this series of selection activities is the setting up of two awards of "ten major supplier brands" and "ten innovative products". Through the selection of the "ten innovative products", it is to dig out a more extensive force in the Jinjiang shoe material industry chain, which is a vigorous innovation force. Among them, Xintai's seamless material, black diamond's car stitching vamp, Feng an's food skin and so on are all new materials nouns in various industries.

Ding Shizhong, President of Jinjiang footwear industry association, said that the appearance of various innovative materials is an innovative expression of the comprehensiveness and diversity of shoe materials in the subdivision of shoe material industry. Behind every innovative material, there is a potential brand of innovation in itself. No matter what the main materials and accessories, or even the process matching, and the scale of production value, they all use the endless "new" to support the overall high-speed and sustainable development of Jinjiang sports shoes manufacturing base.

As the highlight of this selection activity, the "ten innovative products" selection, there are more than 30 elite shoe suppliers competing in the competition. Whether from the scope of the industry or the related industries of processing and supporting to a new level, the shoe material industry, which is more subdivided, including internal reinforcement, middle floor, shoe last and so on, is presented. There are even supporting business providers who provide technical support. This also makes the nearly perfect industrial chain look more full and saturated.

If the Jinjiang shoe industry chain is likened to a big tree, the first selection activity is merely sorting out the skeleton of the trunk tree. Then, the second selection activities, with the help of the exploration of innovation power, will lead the public's attention to the "fruit" that is linked to the backbone, which is an important part of the Jinjiang shoe industry chain.

"They are by no means a simple link in the production of finished shoes, nor is it a peripheral processing workshop. It is these innovative materials, such as packaging innovation, processing and innovation, that are combined to create the innovative reserve power of Jinjiang's finished shoes." One industry insider said.

Brand building is brilliant.

Shoe material is a small role. As an important event, another important aim is to find excellent shoe suppliers and attract more high-quality resources to excellent suppliers, so as to create a globally competitive supplier brand like Intel and DuPont.

Compared with the first time, the ten supplier brand of this selection activity is intended to make a preliminary summary of the supplier brand building, make a summary of the stage, set up an example of brand building, and help the local shoe manufacturers to enter the brand operation stage with the help of the example.

In the past financial crisis, Zhongyu, Cheng Long and a number of shoe materials enterprises have gone against the trend, and the gold content of the brand "two" has been built up by action. Among them, Zhongyu is a significant representative. It has been rooted in the forefront position of Jinjiang, and has successfully boosted the listing of "Wo Xin". At the same time, Zhongyu has also provided a guarantee for its future development with the help of the opportunity and power gained after the listing of Wo Xin.

And Cheng Long took the lead in the introduction of management consulting company in the shoe material industry. Ding Changgang, chairman of Fujian Cheng Long shoe material Co., Ltd., expressed the hope that by introducing the "external brain", we could standardize the production process comprehensively, realize the virtuous circle of PDCA quality management, and make the brand with quality. This excellent example, which is based on quality communication brand, has attracted more attention from colleagues.

At the same time, this selection activity not only let the enterprises display their respective corporate image, but also made the "unknown" shoe supplier known in Jinjiang for a while, which promoted the popularity and brand value of the shortlisted enterprises, and reflected the development status and development demands of shoe material suppliers from another aspect.

"At present, the shoe material industry in Jinjiang is in the era of transformation and upgrading. After the painful labor of standardization, it will lay a solid foundation for the brand building of these shoe materials enterprises." Ding Guozhi, general manager of the new spring shoe material Co., Ltd., told reporters that this event has set up a platform for shoe material market information exchange, which is conducive to nurturing a shoe material brand market with advanced world level. It also promotes the all-round interaction between shoe material enterprises and finished products such as shoes brand enterprises, core consumer groups and the public.

Cao Fanghua, director of marketing and communication of Mei Ning electronic commerce service company, said that this event provided a valuable opportunity for enterprises to excavate their core values and re-examine and formulate clear and accurate brand positioning, which is conducive to promoting the brand building process of shoe material suppliers. This selection is a useful exploration for supplier's brand building. Relying on the focus function and advantageous resources of the twelfth shoe fair, the event has set up a good platform for Jinjiang's footwear industry's upstream and downstream production and trade suppliers, including leather, composite shoes, soles and other supporting industries.

"Jinjiang as a" China Shoes Capital ", should have a complete brand cluster of footwear industry, which is not only the premise of making a big market, but also a guarantee for strengthening the market. Therefore, the construction of shoe supplier brand is an important part of improving the brand construction of footwear industry chain. Cao Fanghua said that we believe that the second selection of "excellent supplier of China Shoes Capital" will further promote the construction and development of Jinjiang shoe material supplier brand, and further enhance the comprehensive competitiveness of Jinjiang shoe industry in the global market.